Browser Wars

Following an antitrust dispute, Microsoft’s Internet Explorer (I.E) has lost market share in major E.U. countries. Microsoft has started a Choice Screen to over 200 million new and old computers, in the form of a Microsoft update, where you can choose which browser to download and use.

Since the update, it has been reported that Internet Explorer’s market share has dropped 1% in Britain, 1.3% in Italy and 2.5% in France. This drop in IE market share on the other hand has increased the downloads of other browsers. A Mozilla spokesperson stated

We have significant growth in the number of new Firefox users as a result of the Ballot Choice screen. We expect these numbers to increase as the Ballot Choice screen fully rolls out across all countries.

Opera has reported its downloads have doubled in a month across Europe, and tripled in Italy, Spain and Poland. Although some of the user increases can be related to the release of Opera 10.5. this choice screen by Microsoft can be linked to a significant climb in numbers.

This update is also increasing the visibility of smaller browsers such as Avant, Maxthon and Flock. However, even with this increase, the smaller companies aren’t satisfied. Representatives from these firms registered a petition that protests that their browsers are only viewable when scrolled left in the browser Choice Screen.

The petition stated,

It is clear that the final Choice Screen design leaves the vast majority of users unaware that there are more than five browsers to choose from. This is inconsistent with the EU Commission’s stated goal for the Choice Screen—to provide European consumers with information on the 12 most widely used Web browsers and to allow users to easily download and install one or more of these Web browsers.

Although this is a small step forward for the little man, it is still a long journey out of the shadow of the Software Giant.

E-Web Marketing
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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

2 Comments
  • Posted at 8:38 am, April 13, 2010

    Giving choice screen to users was the best decision in my opinion. In fact they should have given that screen to users with windows xp. IE is the worst browser on the planet.

  • David Shepherd
    Reply
    Posted at 6:15 pm, April 23, 2010

    I partly agree with you Baker, I do feel that users do have a right to choose what browser they use, and I agree that IE is a bad browser for experienced internet users.

    However, on the flip side, if you manufactured cars, and distributed petrol wouldn’t you do everything in your power to make people continually buy your product? Why do you think Coca Cola Amatil own Mount Franklin water?

    And, I believe that IE for unexperienced users is a great product. They don’t have to install anything, it has “internet” in its name, and it is a recognisable symbol. If you purchased your first computer and had no clued what to do. Don’t you think it would make life easier?

    I personally use a myriad of browsers – apart from apple products… Even IE!!

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