Analytics

Finding Your Keywords in a (Not Provided) World

by Paula Lay November 27, 2013 Analytics
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Since Google made all Google searches secure on September 23, 2013, ‘not provided’ results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are [...]

Google Universal Analytics: The Guide to Understanding Your Users

by Paula Lay November 11, 2013 Analytics
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Every website will soon need to update their classic Google Analytics to Google’s Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is Universal Analytics? Universal Analytics is [...]

Understanding Your Visitors

by Matthew Forzan February 1, 2013 Analytics
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After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their [...]

How To Prove Your Content Works

by Aris Abramian November 7, 2012 Analytics
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Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can be daunting, as each visitor has their own unique needs and requirements before they will take that final step to become a customer or lead. This is where [...]

How To Improve Your Bounce Rate In 15 Seconds

by Aris Abramian October 31, 2012 Analytics
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Bounce Rate is one of the most important metrics in Google Analytics. It’s a measure of how many people leave your site wanting nothing to do with it – or, as Analytics guru Avinash Kaushik puts it: “I came, I puked, I left”. You should definitely keep an eye on your bounce rate, as it’s [...]

Google Search Insights: Predicting Market (Keyword) Trends

by Aris Abramian October 16, 2012 Analytics
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If I told you that your best converting keyword was going to tank next week, would you believe me? Probably not – but what if Google told you the same thing? This type of keyword crystal ball-ism is a reality with Google Trends, a tool that lets you see the user search history for keywords [...]

AdWords & Analytics: Amazing Bedfellows

by Aris Abramian October 5, 2012 Analytics
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Google AdWords and Analytics are  two of the  most widely used Google products, with many businesses utilising both platforms to help them run and understand the results of their online marketing. Sometimes a business will engage one consultant or company to manage its AdWords account, and another to look after its Analytics account. While it certainly [...]

Finding Actionable Data in Analytics

by Aris Abramian September 26, 2012 Analytics
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Trying to find actionable data in Google Analytics can be quite daunting. By default we’re shown the absolute extremes in performance. The top performing keywords/pages/sources first, and the worst performers last. And the worst performers are are almost always once-off occurrences (or outliers, if you will) that don’t drive much traffic. For instance, a 100% bounce rate for a [...]

What Your Business Can Learn from Manchester City FC

by Aris Abramian September 12, 2012 Analytics
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I have to start off this post by making an admission. I’m a sports tragic, I spend far too much time and money in following professional sports teams, specifically the Wests Tigers and Bayern Munchen. In keeping with the theme of wasting time, I came across this article from Manchester City FC (MCFC), who are giving [...]

Save Valuable Time in Google Analytics with Shortcuts!

by Paula Lay August 30, 2012 Analytics
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The Google Analytics blog has announced the arrival of “Shortcuts”, a new feature on the tracking platform that will make the task of chasing metrics faster – particularly for those of you who like to access your information daily! In the words of Google: Rather than having to go through the “find report, add segment, [...]

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