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Analytics

  • Finding Your Keywords in a (Not Provided) World
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    Finding Your Keywords in a (Not Provided) World

    Since Google made all Google searches secure on September 23, 2013, “not provided” results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are bringing in traffic Fin...

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  • Google Universal Analytics: The Guide to Understanding Your Users
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    Understanding Your Visitors

    After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their previous &#...

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    How To Prove Your Content Works

    Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can be daunting, as each visitor has their own unique needs and requirements before they will take that final step to become a customer or lead. This is where you need a content strategy to t...

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    How To Improve Your Bounce Rate In 15 Seconds

    Bounce Rate is one of the most important metrics in Google Analytics. It’s a measure of how many people leave your site wanting nothing to do with it – or, as Analytics guru Avinash Kaushik puts it: “I came, I puked, I left”. You should definitely keep an eye on your bounce rate, as it’s a way to measure how good your website ...

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