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Analytics

  • Attribution — A difficult problem
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    Attribution — A difficult problem

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what creditR...

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  • Finding Your Keywords in a (Not Provided) World
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    Finding Your Keywords in a (Not Provided) World

    Since Google made all Google searches secure on September 23, 2013, “not provided” results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are bringing in traffic Fin...

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  • Google Universal Analytics: The Guide to Understanding Your Users
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    Understanding Your Visitors

    After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their previous &#...

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    How To Prove Your Content Works

    Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can be daunting, as each visitor has their own unique needs and requirements before they will take that final step to become a customer or lead. This is where you need a content strategy to t...

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