Analytics

Understanding Your Visitors

by Matthew Forzan February 1, 2013 Analytics

After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their [...]

How To Prove Your Content Works

by Aris Abramian November 7, 2012 Analytics

Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can be daunting, as each visitor has their own unique needs and requirements before they will take that final step to become a customer or lead. This is where [...]

How To Improve Your Bounce Rate In 15 Seconds

by Aris Abramian October 31, 2012 Analytics

Bounce Rate is one of the most important metrics in Google Analytics. It’s a measure of how many people leave your site wanting nothing to do with it – or, as Analytics guru Avinash Kaushik puts it: “I came, I puked, I left”. You should definitely keep an eye on your bounce rate, as it’s [...]

Google Search Insights: Predicting Market (Keyword) Trends

by Aris Abramian October 16, 2012 Analytics

If I told you that your best converting keyword was going to tank next week, would you believe me? Probably not – but what if Google told you the same thing? This type of keyword crystal ball-ism is a reality with Google Trends, a tool that lets you see the user search history for keywords [...]

AdWords & Analytics: Amazing Bedfellows

by Aris Abramian October 5, 2012 Analytics

Google AdWords and Analytics are two of the most widely used Google products, with many businesses utilising both platforms to help them run and understand the results of their online marketing. Sometimes a business will engage one consultant or company to manage its AdWords account, and another to look after its Analytics account. While it certainly [...]

Finding Actionable Data in Analytics

by Aris Abramian September 26, 2012 Analytics

Trying to find actionable data in Google Analytics can be quite daunting. By default we’re shown the absolute extremes in performance. The top performing keywords/pages/sources first, and the worst performers last. And the worst performers are are almost always once-off occurrences (or outliers, if you will) that don’t drive much traffic. For instance, a 100% bounce rate for a [...]

What Your Business Can Learn from Manchester City FC

by Aris Abramian September 12, 2012 Analytics

I have to start off this post by making an admission. I’m a sports tragic, I spend far too much time and money in following professional sports teams, specifically the Wests Tigers and Bayern Munchen. In keeping with the theme of wasting time, I came across this article from Manchester City FC (MCFC), who are giving [...]

Save Valuable Time in Google Analytics with Shortcuts!

by Paula Lay August 30, 2012 Analytics

The Google Analytics blog has announced the arrival of “Shortcuts”, a new feature on the tracking platform that will make the task of chasing metrics faster – particularly for those of you who like to access your information daily! In the words of Google: Rather than having to go through the “find report, add segment, [...]

Google Analytics Meets Facebook: How to Track Your Fans

by Aris Abramian August 29, 2012 Analytics

Tracking your Facebook campaign can be tricky at the best of times. If you want use Google Analytics then your task is that little bit harder. I had to overcome this problem recently for our Online Business Mastery courses. The problem is Facebook doesn’t like certain kinds of Javascript. The kind that Google Analytics uses, [...]

Google Analytics on Steroids

by Aris Abramian August 15, 2012 Analytics

Tracking is important, we all know that (right?). I’ve come across an Analytics package that takes Google Analytics reporting to another level. This Analytics package allows you to track the following: Forms Outbound Links Scrolling Downloads YouTube Videos Vimeo Videos Mailto Links Straight off the bat without any customisation. I’m all for collecting as much [...]