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Analytics

Half the money I spend on advertising is wasted; the trouble is I don't know which half. -- Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, "who gets what credit" is still a major challenge. There are a lot of models of...

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Since Google made all Google searches secure on September 23, 2013, "not provided" results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are bringing in traffic Find keywords that are converting Optimise page content for users  based...

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Every website will soon need to update their classic Google Analytics to Google's Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is Universal Analytics? Universal Analytics is an updated version of the classical Google Analytics that was designed to...

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After looking at the interesting "The Browser You Loved to Hate" campaign by Microsoft featuring the "You Grew Up, So Did We" slogan, I decided to install Internet Explorer 10 on my office PC. I've never really been a fan of Microsoft's browser but am always keen to see the changes they've made on their previous "attempts". The campaign is quite interesting featuring much nostalgia...

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Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can be daunting, as each visitor has their own unique needs and requirements before they will take that final step to become a customer or lead. This is where you need a content strategy to take care of your potential...

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Bounce Rate is one of the most important metrics in Google Analytics. It's a measure of how many people leave your site wanting nothing to do with it - or, as Analytics guru Avinash Kaushik puts it: "I came, I puked, I left". You should definitely keep an eye on your bounce rate, as it's a way to measure how good your website copy and...

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If I told you that your best converting keyword was going to tank next week, would you believe me? Probably not - but what if Google told you the same thing? This type of keyword crystal ball-ism is a reality with Google Trends, a tool that lets you see the user search history for keywords as far back as 8 years. Why is this significant? Because a...

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Google AdWords and Analytics are  two of the  most widely used Google products, with many businesses utilising both platforms to help them run and understand the results of their online marketing. Sometimes a business will engage one consultant or company to manage its AdWords account, and another to look after its Analytics account. While it certainly makes sense to let an AdWords Qualified Company take charge...

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Trying to find actionable data in Google Analytics can be quite daunting. By default we're shown the absolute extremes in performance. The top performing keywords/pages/sources first, and the worst performers last. And the worst performers are are almost always once-off occurrences (or outliers, if you will) that don't drive much traffic. For instance, a 100% bounce rate for a keyword that's only generated 1 visit. That data is meaningless. However,...

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I have to start off this post by making an admission. I'm a sports tragic, I spend far too much time and money in following professional sports teams, specifically the Wests Tigers and Bayern Munchen. In keeping with the theme of wasting time, I came across this article from Manchester City FC (MCFC), who are giving people the opportunity to take a look at their player...

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