Analytics

Google Analytics Meets Facebook: How to Track Your Fans

by Aris Abramian August 29, 2012 Analytics
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Tracking your Facebook campaign can be tricky at the best of times. If you want use Google Analytics then your task is that little bit harder. I had to overcome this problem recently for our Online Business Mastery courses. The problem is Facebook doesn’t like certain kinds of Javascript. The kind that Google Analytics uses, [...]

Google Analytics on Steroids

by Aris Abramian August 15, 2012 Analytics
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Tracking is important, we all know that (right?). I’ve come across an Analytics package that takes Google Analytics reporting to another level. This Analytics package allows you to track the following: Forms Outbound Links Scrolling Downloads YouTube Videos Vimeo Videos Mailto Links Straight off the bat without any customisation. I’m all for collecting as much [...]

How to Track Your Online Marketing ROI using UTM Variables

by Dan Jebamony August 13, 2012 Analytics

Do you ever wonder what kind of return, if any, your online marketing is bringing in? You’re not alone. One of the biggest challenges for an enquiry-based business with an online presence is measuring the ROI of their campaigns. It’s easy enough to measure the raw number of enquiries from each medium by using goals [...]

Google Analytics Android App Released!

by Matthew Forzan July 25, 2012 Analytics
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Google Analytics has finally made its way onto the Android phone/tablet system by way of a new mobile app, creatively titled “Google Analytics”. The app was released at the end of June and is available on the Google Play store here. It’s quite a “light” app at only 1.7mb and allows you to easily see all [...]

5 Things You’re Not Tracking in Google Analytics (That You Really Should Be)

by Aris Abramian July 13, 2012 Analytics
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Being part of the team at Australia’s 4th best place to work has many perks. One of which is the opportunity to attend educational events like Google Engage. This is an agency-only seminar that is regularly run by Google to showcase new and exisitng technology. I was able to tag along to the Engage event held [...]

Your Google Analytics Questions Answered

by Aris Abramian June 22, 2012 Analytics
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I’m very pleased at the level of response to my post Tell Us! What Are You Looking For in Your Analytics? where I opened the proverbial floor to questions about getting the most out of your Google Analytics. So in no particular order here are my answers to the most commonly asked questions I received. Most of [...]

Google Analytics Content Experiments

by Aris Abramian June 7, 2012 Analytics
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Your website isn’t set in stone. Savvy online marketers are always experiementing with their website’s appearance. What was generating sales last week, may not be generating sales today. Paula touched on the importance web design has on your visitors in her awesome post about bounce rates. In this post, I’m going to talk about how [...]

Tell us! What Are You Looking For in Your Analytics?

by Aris Abramian May 31, 2012 Analytics
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It’s nearly the end of the financial year, and I feel like doing something a little different. As a proud web geek I could go on about bounce rates and custom reporting set-ups all day, but what it is it you want to learn from your Google Analytics? What’s making me money? Which channel has the [...]

Page Not Found: Analytics Can Find Your Broken Pages

by Aris Abramian May 25, 2012 Analytics
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404. These 3 digits are the greatest threat to your website. When your server can’t find the file or page, it shows a 404 page telling both search engines and your potential customers that it’s missing. These pages by default  look horrible. Usually something like this: or Very unappealing and unlikely to improve your visitor’s [...]

Google Analytics gets Trackbacks

by Aris Abramian May 11, 2012 Analytics
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Google Analytics continues to get new and improved features. In the past few weeks we’ve seen load time and social tracking as new additions to the Analytics family. The newest toy is trackbacks. If you’re unfamiliar with trackbacks, here’s a very simplified explanation: When Blog A links to Blog B, Blog B is automatically notified [...]

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