Analytics

How to Track Your Online Marketing ROI using UTM Variables

by Dan Jebamony August 13, 2012 Analytics

Do you ever wonder what kind of return, if any, your online marketing is bringing in? You’re not alone. One of the biggest challenges for an enquiry-based business with an online presence is measuring the ROI of their campaigns. It’s easy enough to measure the raw number of enquiries from each medium by using goals [...]

Google Analytics Android App Released!

by Matthew Forzan July 25, 2012 Analytics

Google Analytics has finally made its way onto the Android phone/tablet system by way of a new mobile app, creatively titled “Google Analytics”. The app was released at the end of June and is available on the Google Play store here. It’s quite a “light” app at only 1.7mb and allows you to easily see all [...]

5 Things You’re Not Tracking in Google Analytics (That You Really Should Be)

by Aris Abramian July 13, 2012 Analytics

Being part of the team at Australia’s 4th best place to work has many perks. One of which is the opportunity to attend educational events like Google Engage. This is an agency-only seminar that is regularly run by Google to showcase new and exisitng technology. I was able to tag along to the Engage event held [...]

Your Google Analytics Questions Answered

by Aris Abramian June 22, 2012 Analytics

I’m very pleased at the level of response to my post Tell Us! What Are You Looking For in Your Analytics? where I opened the proverbial floor to questions about getting the most out of your Google Analytics. So in no particular order here are my answers to the most commonly asked questions I received. Most of [...]

Google Analytics Content Experiments

by Aris Abramian June 7, 2012 Analytics

Your website isn’t set in stone. Savvy online marketers are always experiementing with their website’s appearance. What was generating sales last week, may not be generating sales today. Paula touched on the importance web design has on your visitors in her awesome post about bounce rates. In this post, I’m going to talk about how [...]

Tell us! What Are You Looking For in Your Analytics?

by Aris Abramian May 31, 2012 Analytics

It’s nearly the end of the financial year, and I feel like doing something a little different. As a proud web geek I could go on about bounce rates and custom reporting set-ups all day, but what it is it you want to learn from your Google Analytics? What’s making me money? Which channel has the [...]

Page Not Found: Analytics Can Find Your Broken Pages

by Aris Abramian May 25, 2012 Analytics

404. These 3 digits are the greatest threat to your website. When your server can’t find the file or page, it shows a 404 page telling both search engines and your potential customers that it’s missing. These pages by default look horrible. Usually something like this: or Very unappealing and unlikely to improve your visitor’s [...]

Google Analytics gets Trackbacks

by Aris Abramian May 11, 2012 Analytics

Google Analytics continues to get new and improved features. In the past few weeks we’ve seen load time and social tracking as new additions to the Analytics family. The newest toy is trackbacks. If you’re unfamiliar with trackbacks, here’s a very simplified explanation: When Blog A links to Blog B, Blog B is automatically notified [...]

Measuring User Load Time: New Google Analytics Feature

by Aris Abramian April 26, 2012 Analytics

You may have noticed that the Google Analytics team have been very busy over the past few weeks, pushing out updates to all accounts. The latest addition is to the Site Speed area, where you can see a collection of page loading times on a per user basis rather than en masse. So how is this different [...]

I Came, I Puked, I Left: Understanding the Bounce Rate in Google Analytics

by Paula Lay April 25, 2012 Analytics

Far too often, search campaigns focus on vanity metrics like unique visitors or page views – but what if an increase in page views and visits has no effect on your conversions? How can you identify what is going wrong? Introducing the bounce rate, one of Google Analytics’ most neglected metrics. The web analytics expert [...]