Analytics

New Social Tracking in Google Analytics

by Aris Abramian April 16, 2012 Analytics

A few weeks ago I spoke about Tracking Tweets and Likes in Google Analytics. While checking one of my many Google Analytics accounts, I came across a new area within the Traffic Sources section called Social. As this hasn’t been mentioned on the official Analytics blog, this may be a beta feature Google are currently experimenting with, [...]

Understanding (not provided) in Google Analytics

by Aris Abramian April 2, 2012 Analytics

Google has become sensitive to the privacy concerns of its users. This has created a bit of a problem if you’re tracking your organic keywords through Analytics. The search giant is now hiding the keyword for signed-in users who land on your website. Google has tried to downplay number of visitors this would effect, previously [...]

Secret Conversion Channels in Google Analytics

by Aris Abramian March 20, 2012 Analytics

Understanding channels in Google Analytics is important. In my previous blog post 3 Things Your Analytics is Trying to Tell You, I talked about how a channel can be generating leads but not converting. Now I’m going to show you if a channel falls between being the first point of contact and the final closer [...]

3 Things Your Analytics is Trying to Tell You

by Aris Abramian March 8, 2012 Analytics

There are three kinds of lies: lies, damned lies, and statistics. – Mark Twain While Mark may have a point, Google Analytics has a few hidden gems that I’m going to share with you today – three, actually. 1. New opportunities This one seems a bit obvious, but unless you know what to look for [...]

How to Track Likes and Tweets in Google Analytics

by Aris Abramian February 23, 2012 Analytics

If you’ve implemented social sharing buttons (“Like This Page” or “Tweet This”) then you’re probably wishing you could track these metrics inside your analytics account. Here I’m going to show you how to do it, in English and not techno-babble (though I am assuming you have a basic understanding of HTML). Step 1: Insert this [...]

Goal Flow Visualisation in Action

by Special Guest December 1, 2011 Analytics

In a previous post I gave you a general introduction on how to use Visitors Flow visualisations, a new feature in Google Analytics that lets you view your online marketing campaign data via interactive graphs and charts. Today, I’m going to go over another powerful feature: Goal Flow visualisations. If you have an e-commerce website, you’re probably familiar with setting up a [...]

Visitors Flow Visualisation in Action

by Special Guest November 29, 2011 Analytics

A couple of weeks ago my colleague Annie brought you a general introduction of an upcoming feature in Google Analytics: Flow Visualisation. This week saw the new feature finally show up in our Google Analytics interface, prompting me to put together this simple tutorial about the Visitor Flow Visualisation. To start using the Visitors Flow tool, you must first go [...]

Test Your Site Speed with Google Analytics

by Special Guest November 29, 2011 Analytics

Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won’t go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click. [...]

Making the Transition to the New Google Analytics

by Special Guest November 10, 2011 Analytics

Over the last 6 months, Google has slowly added features to the new version of Google Analytics, and after finally allowing users to export report files into PDF format, there aren’t many arguments left for staying with the old version. The question on the minds of many frequent users has been: When do I make the switch? Well, [...]

Flow Visualisations for Google Analytics

by Annie Nguyen November 2, 2011 Analytics

Google Analytics introduced Visitors Flow last week, a tool for creating interactive flow graphs that represent how visitors “flow” through your website. These convenient visualisations of the Visitor Path report make it much easier to segment user behaviour and optimise the visitor experience. Another tool added was Goal Flow, which does the same thing with your website’s goals. About Visitors Flow Visitors Flow creates flow [...]