Analytics

Google Analytics continues to get new and improved features. In the past few weeks we've seen load time and social tracking as new additions to the Analytics family. The newest toy is trackbacks. If you're unfamiliar with trackbacks, here's a very simplified explanation: When Blog A links to Blog B, Blog B is automatically notified about the link from Blog A. What this means for you is...

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[caption id="attachment_9938" align="alignright" width="253"] High bounce rates are only good for some! Image Source: Mark Robinson[/caption] Far too often, search campaigns focus on vanity metrics like unique visitors or page views - but what if an increase in page views and visits has no effect on your conversions? How can you identify what is going wrong? Introducing the bounce rate, one of Google Analytics' most neglected metrics. The...

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A few weeks ago I spoke about Tracking Tweets and Likes in Google Analytics. While checking one of my many Google Analytics accounts, I came across a new area within the Traffic Sources section called Social. As this  hasn't been mentioned on the official Analytics blog, this may be a beta feature Google are currently experimenting with, so it could disappear at any time. It seems purposed...

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Google has become sensitive to the privacy concerns of its users. This has created a bit of a problem if you're tracking your organic keywords through Analytics. The search giant is now hiding the keyword for signed-in users who land on your website.  Google has tried to downplay number of visitors this would effect, previously estimating that visits resulting from hidden keywords would be in the...

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Understanding channels in Google Analytics is important. In my previous blog post 3 Things Your Analytics is Trying to Tell You, I talked about how a channel can be generating leads but not converting. Now I'm going to show you if a channel falls between being the first point of contact and the final closer in the buying process. Once again you have to dive into...

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There are three kinds of lies: lies, damned lies, and statistics. - Mark Twain While Mark may have a point, Google Analytics has a few hidden gems that I'm going to share with you today - three, actually. 1. New opportunities This one seems a bit obvious, but unless you know what to look for you may miss it. First of all, you'll need to filter your traffic...

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If you've implemented social sharing buttons ("Like This Page" or "Tweet This") then you're probably wishing you could track these metrics inside your analytics account. Here I'm going to show you how to do it, in English and not techno-babble (though I am assuming you have a basic understanding of HTML). Step 1: Insert this file Social Tracking.js on every page of your website, right after your regular Analytics code. How...

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In a previous post I gave you a general introduction on how to use Visitors Flow visualisations, a new feature in Google Analytics that lets you view your online marketing campaign data via interactive graphs and charts. Today, I'm going to go over another powerful feature: Goal Flow visualisations. If you have an e-commerce website, you're probably familiar with setting up a destination URL as a goal for checkout success. In this scenario,...

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A couple of weeks ago my colleague Annie brought you a general introduction of an upcoming feature in Google Analytics: Flow Visualisation. This week saw the new feature finally show up in our Google Analytics interface, prompting me to put together this simple tutorial about the Visitor Flow Visualisation. To start using the Visitors Flow tool, you must first go to the new version of Google Analytics. (Incidentally, I highly recommend everybody...

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