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Analytics

Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won't go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click. Important Reason #1 - User Experience Poor user visitor retention and visitor...

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Over the last 6 months, Google has slowly added features to the new version of Google Analytics, and after finally allowing users to export report files into PDF format, there aren't many arguments left for staying with the old version. The question on the minds of many frequent users has been: When do I make the switch? Well, Google is here to make the decision easier for you, by...

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Google Analytics introduced Visitors Flow last week, a tool for creating interactive flow graphs that represent how visitors "flow" through your website. These convenient visualisations of the Visitor Path report make it much easier to segment user behaviour and optimise the visitor experience. Another tool added was Goal Flow, which does the same thing with your website's goals. About Visitors Flow Visitors Flow creates flow graphs that represent your number of visitors across a given time period, how...

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Google has just announced a nifty new feature: Non-Interaction Event Tracking, which allows you to track events without it affecting the bounce rate of the targeted page. Normally adding event tracking (such as clicking a link) affects the bounce rate of a page, which in some scenarios can potentially skew your web statistics (see below). Now, adding the new script (opt_noninteraction) tells Analytics to disregard a particular event from bounce...

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How do you best report on social media activities? What should you measure when it comes to social media marketing? With the ever-increasing complexity of social media marketing, online markeing agencies and campaign managers face a difficult challenge in analysing and reporting on SMM activity. As with most online channels, there are a plethora of different metrics and monitoring platforms to choose from. So how do you make sense of it all? More importantly,...

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Coming off Lorraine's post about Google Analytics Real-Time, we found an ideal test-case to see the new functionality in action. If you're a fan of the Undercover Boss Australia TV series then you might have seen Staging Connections, an Australian event management company and one of our clients, appear on the show on Monday night. In Google Analytics, we went to real time dashboard and viewed the...

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Data, data, data! It is very important that you track the statistics of your webste to learn about your website visitors. Google Analytics has been a important tool for personal blogs, small to large companies, and most websites on the internet. The current version of Google Analaytics is good, but based on user feedback, it's not good enough. So Google has introduced Google Analytics Premium, which caters to the specific needs...

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One of the best features to come out of the new Google Analytics (still in testing) was the introduction of multi-channel funnels. This allows the viewing of conversions and the different campaign sources that attribute to a goal in a Venn diagram format, making it extremely simple to see overlaps. The diagram shows just a sample of what you may be seeing within Google Analytics, allowing you...

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Just last week Google released a new feature in Analytics, called Multi Channel Funnels, that allows you to see the entire sequence of actions a user goes through to convert on your website. Traditionally Google Analytics would only attribute conversions to the last click the user made to enter the website. This may be through your paid search, social media networks or even your email marketing...

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