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Analytics

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    Your Google Analytics Questions Answered

    I’m very pleased at the level of response to my post Tell Us! What Are You Looking For in Your Analytics? where I opened the proverbial floor to questions about getting the most out of your Google Analytics. So in no particular order here are my answers to the most commonly asked questions I received. Most of your questions were to do with using Analyti...

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    Google Analytics Content Experiments

    Your website isn’t set in stone. Savvy online marketers are always experiementing with their website’s appearance. What was generating sales last week, may not be generating sales today. Paula touched on the importance web design has on your visitors in her awesome post about bounce rates. In this post, I’m going to talk about how to expe...

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    Tell us! What Are You Looking For in Your Analytics?

    It’s nearly the end of the financial year, and I feel like doing something a little different. As a proud web geek I could go on about bounce rates and custom reporting set-ups all day, but what it is it you want to learn from your Google Analytics? What’s making me money? Which channel has the greatest ROI? How long is my customers’ bu...

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    Page Not Found: Analytics Can Find Your Broken Pages

    404. These 3 digits are the greatest threat to your website. When your server can’t find the file or page, it shows a 404 page telling both search engines and your potential customers that it’s missing. These pages by default  look horrible. Usually something like this: or Very unappealing and unlikely to improve your visitor’s experie...

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    Google Analytics gets Trackbacks

    Google Analytics continues to get new and improved features. In the past few weeks we’ve seen load time and social tracking as new additions to the Analytics family. The newest toy is trackbacks. If you’re unfamiliar with trackbacks, here’s a very simplified explanation: When Blog A links to Blog B, Blog B is automatically notified about ...

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