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Analytics

Welcome back to Guru Analytics! Next on our journey through the teachings of the wise Avinash Kaushik, we are going to find out all about how much the people who visit your website, like your website.  'Like' is a fairly general term, so we will be looking at more quantifiable and measurable metrics. As in, what percentage of new visitors return to check out what you got? And how...

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Welcome back to Guru Analytics, wherein we examine the teachings of Avinash Kaushik, and how his contemporary and relevant theories and practices for web analytics can help grow your business. So far I have covered how to identify your website's goals and which metrics you should be using to measure these goals. This is your baseline and really something to which you will bring all of your analysis back. If you think that sounds...

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Welcome back to Guru Analytics! In this post series, I'm working through breaking down some really cool, valuable and business-relevant Web Analytics theories, from the Google Guru Ananash Kaushik (fully Shik aye!). In my last post I ran through how to relate your business objectives to your website, enabling you to come up with a solid raison d'etre that will guide why and what to track. In Part 2, we take...

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I am of the opinion that if you want to learn something then you need to go to the source. When it comes to Web Analytics there is one person that you can rely on for the most current, cutting edge and detailed information and insights into the complex and existential planet of Website Analytics: Avanash Kaushik. I have read a heap of Mr Kaushik's...

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OK, let me paint you a story. The scenario is that you are running a promotion for a particular event or time of year. You are using multiple avenues to advertise and promote this amazing deal that you have to offer your potential customers. Due to the mix of marketing channels you will be using, you would like to have all of the efforts tracked...

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Besides this very informative and well-written blog post on Google Analytics, you can find many resources on and offline that will give you the education you need to understand your web analytics data. For the majority of you reading this post, I would imagine you are hard working business professionals who want to have a firm grasp of the basics so that you can understand...

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The performance of a website's landing pages is highly important, regardless of industry. Whether yours is a retail site, a services site or a purely informational site, the ability of your landing pages to engage users is crucial to its overall success. Let’s get on the same page (excuse the pun) with the terms: Landing Page: a page in a website where visitors arrive from a variety of sources (search engines, PPC,...

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Intelligence is a feature of Google Analytics of which not many people are aware. The majority of my clients are used to checking on the standard and more common reporting metrics and more often than not, do not have the time to dig deeper into their website’s analytics to discover the gold buried within. This post is to inform you, the busy professional, about the...

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1. If I have multiple contact forms on different pages, do I need a separate thank you page for each one? It is dependent on the goal. In most cases it is not necessary if there is the same contact form on every page. You do not need a separate thank you page for different contact forms. If you have a form on the /contact.php page and the...

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