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Analytics

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    Secret Conversion Channels in Google Analytics

    Understanding channels in Google Analytics is important. In my previous blog post 3 Things Your Analytics is Trying to Tell You, I talked about how a channel can be generating leads but not converting. Now I’m going to show you if a channel falls between being the first point of contact and the final closer in the buying process. Once again you have ...

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    3 Things Your Analytics is Trying to Tell You

    There are three kinds of lies: lies, damned lies, and statistics. – Mark Twain While Mark may have a point, Google Analytics has a few hidden gems that I’m going to share with you today – three, actually. 1. New opportunities This one seems a bit obvious, but unless you know what to look for you may miss it. First of all, you’ll ne...

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    How to Track Likes and Tweets in Google Analytics

    If you’ve implemented social sharing buttons (“Like This Page” or “Tweet This”) then you’re probably wishing you could track these metrics inside your analytics account. Here I’m going to show you how to do it, in English and not techno-babble (though I am assuming you have a basic understanding of HTML). Step 1: I...

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    Goal Flow Visualisation in Action

    In a previous post I gave you a general introduction on how to use Visitors Flow visualisations, a new feature in Google Analytics that lets you view your online marketing campaign data via interactive graphs and charts. Today, I’m going to go over another powerful feature: Goal Flow visualisations. If you have an e-commerce website, you’...

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  • Visitors Flow Visualisation in Action
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    Visitors Flow Visualisation in Action

    A couple of weeks ago my colleague Annie brought you a general introduction of an upcoming feature in Google Analytics: Flow Visualisation. This week saw the new feature finally show up in our Google Analytics interface, prompting me to put together this simple tutorial about the Visitor Flow Visualisation. To start using the Visitors Flow tool, you m...

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