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Analytics

Although there are many times a day where you would ask that question, the most important time is when you are examining the data you have collected in web metrics. There are a number of fantastic tools out there to measure the traffic that is coming to your site, the behaviour once on the site, and why they leave. There is an old saying (please leave...

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In the past there have been a few reoccurring myths circulating around about Google Analytics, some of them very farfetched and some almost believable. With the knowledge and viewpoints of a few Google Analytics representatives from the US, this post will outline and clarify a few common misconceptions and ambiguities. Myth 1: “You get what you pay for” Google Analytics is free, which means you don’t...

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There is a old saying that goes something like “you can’t manage what you can’t measure”*, which has been used in business for a long time. It still amazes me when dealing with online marketing matters, people are happy to be ignorant in the results. Obtaining the metrics of your success is one thing, but prior to that you need to determine exactly what you want...

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I am a massive fan of Google Analytics, I won't lie. In fact, I probably spend too much time each day over analysing Analytics data. Today the industry is buzzing based on Google's Analytics Update Post Adsense Integration is great for web publishers in monitoring how well the site is doing financially. However, for those of us that make a point of looking at how our...

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In August we heard rumblings that maybe Google AdSense & Analytics were going to work together. Well we don't have to wait much longer. AdSense publishers will be happy to hear that Google has finally integrated Google AdSense with Google Analytics, allowing them to see which pages and referrers are the most profitable. This new feature will really open publishers to knowledge they have been asking for from...

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According to a post on Search Engine Roundtable their are rumours brewin' that AdSense data will soon be integrated into Google Analytics for a site - saving AdSense publishers time and headaches when matching up data. Apparently the first post to crack the news has since been removed so this may well just be hearsay, but such a feature would be welcomed by many -...

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In this article from earlier this year Todd Friesen from Range Online Media discusses 5 metrics you can use to track the success of your search engine optimisation campaign. He uses a Simpsons episode as an analogy of clients being afraid and confused by SEO and struggling to come to grips with the benefits, as aside from profits it can sometimes be hard to determine...

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