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Analytics

  • Test Your Site Speed with Google Analytics
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    Test Your Site Speed with Google Analytics

    Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won’t go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click. Important Reason #1 – User Experience Poor user visitor rete...

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    Making the Transition to the New Google Analytics

    Over the last 6 months, Google has slowly added features to the new version of Google Analytics, and after finally allowing users to export report files into PDF format, there aren’t many arguments left for staying with the old version. The question on the minds of many frequent users has been: When do I make the switch? Well, Google is here to ma...

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    Flow Visualisations for Google Analytics

    Google Analytics introduced Visitors Flow last week, a tool for creating interactive flow graphs that represent how visitors “flow” through your website. These convenient visualisations of the Visitor Path report make it much easier to segment user behaviour and optimise the visitor experience. Another tool added was Goal Flow, which d...

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    Google Analytics: Non-Interaction Event Tracking

    Google has just announced a nifty new feature: Non-Interaction Event Tracking, which allows you to track events without it affecting the bounce rate of the targeted page. Normally adding event tracking (such as clicking a link) affects the bounce rate of a page, which in some scenarios can potentially skew your web statistics (see below). Now, adding th...

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    Social Media Metrics – Guru Style

    How do you best report on social media activities? What should you measure when it comes to social media marketing? With the ever-increasing complexity of social media marketing, online markeing agencies and campaign managers face a difficult challenge in analysing and reporting on SMM activity. As with most online channels, there are a plethora of ...

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