Blog

It's official, Google announced three days ago that the Penguin algorithm update has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? Is my site going to be penalised? What this "integration" means at a high level Google's search algorithms collate a...

Read More

Nowadays to be #1 in Google is not longer enough to be successful. To attract your customers and to persuade them to buy from you is not enough either. To be really successful your products have to become an essential part of customers’ life.  To do it you have to implement holistic marketing strategies. The more holistic is your marketing approach the stronger is your...

Read More

Why is CRO important? Wikipedia can probably give the best answer to this question: "To illustrate the 'magical maths of conversion', an increase in conversion rate from 2% to 3% will result in sales growth of 50%. CRO is more cost-effective than other methods like Search Engine Optimization" Here is some small advice to understand digital marketing - always compare the online shopping experience with the offline one: Just imagine...

Read More

Originality wins hands down when generating leads and driving business revenue. But, before you start thinking about the promotion or distribution of your creative assets, there’s a lot to learn about video content creation as a marketer. Video + content = two peas in a pod A recent study from Ascend2  revealed that 60 percent of respondents cited content creation as the most effective tactic for inbound marketing....

Read More

Marketing is a game I enjoy - how does one with a great product encourage and drive sales into their organisation? What factors can they employ to help build meaningful relationships so customers will return and purchase again, and again? This is what I want to discuss: making money online, and how that landscape is currently shaped and in particular today, run through some formulas we use...

Read More

We're in the digital age, where consumers seeking to inform themselves of the latest trends may turn to the internet - search engines, niche topic blogs and websites with tailored content - before traditional channels such as print media. Whilst the journey of conversion may end either online (such as an eCommerce purchase or submitting an enquiry form) or offline (a showroom visit or a phone...

Read More

Customer retention is a common issue that many businesses face. This high churn rate is why you're working 14 hour days, not making as much money as you should be, and why you're not applying HSF to your business! There are several key factors that contribute to your customers jumping ship. Understanding the psychology behind why they're leaving you for somebody else can go a long ways to keeping your...

Read More