Conversion Optimisation

Express CRO Tip Series #1 – Introduction and Best Practices

by Amy Cheng May 20, 2013 Conversion Optimisation

Dear website owners, I get asked a lot of similar questions regarding how to make a lead generation website or e-commerce site perform better. So what I have decided to do is to create a short series of videos presenting what I have learned in the field of Marketing and Design. I hope that by [...]

40 Things I’ve Learned from Live Site Reviews

by Amy Cheng March 6, 2013 Conversion Optimisation

Being in the conversion optimisation world, it is often very helpful and refreshing to watch another conversion expert review websites. Late 2012, Peep Laja, creator of conversionxl.com created a series of five videos where around 200 business owners submitted their websites to him from which he spend about 30 seconds reviewing each of them – tackling the low [...]

6 Ways to Make Your New Website Fabulous [INFOGRAPHIC]

by Amy Cheng March 1, 2013 Conversion Optimisation

I have been doing a fair bit of website re-designs recently for clients this week, and amongst all this work, it’s also the Mardi Gras festival this weekend, so I thought, what a perfect time to make a Mardi Gras inspired info-graphic to help all beginner designers and business owners out there to have a check-list of [...]

A Lesson in Conversion Optimisation [Video]

by Amy Cheng February 28, 2013 Conversion Optimisation

Say hello to Mr George Brown. He is a business person like you and I, one who is stressed out from the pressure from his board of directors demanding to know when the business will perform. As you can see, he isn’t happy. George is not the type of guy to call it quits, he [...]

6 Ways To Improve Your Email Unsubscribe Page (And Maybe Even Save A Few Readers)

by Katarina Ilic February 15, 2013 Conversion Optimisation

We all know that email marketing is a fast and cost effective way to reach both existing and potential customers and because it’s a channel of choice for many organisations, particularly those in the e-commerce world. For this reason, it’s important to get it right. In the quest to create that perfect email, many have [...]

Why Conversion Rate Optimisation is Like Dating [Infographic]

by Amy Cheng February 14, 2013 Conversion Optimisation

If you have watched any my workshops, you’ll often hear that I refer to getting more conversions (sales and enquiries) on your website is very similar to getting a date! If you haven’t heard of this workshop, you can watch it here. I have changed up the format of the presentation to provide you with [...]

3 Myths of A/B Testing, Busted

by Amy Cheng February 7, 2013 Conversion Optimisation

Have you heard this line? “Got a low conversion rate? Run an A/B test and you will increase enquiries and sales by 2179%!” Most often, A/B Testing seems to be the answer to increase conversion rates and little thought goes into the process. While setting up and running a test isn’t difficult since there are so many user-friendly [...]

Google Tag Manager: Less Code, More Flexibility, More Control

by Amy Cheng February 5, 2013 Conversion Optimisation

Measuring and tracking data is very important to any online campaign, and choices tracking data software are endless. Here is a sample of software options that allow webmasters to view visitor data, including where people click on-page: Why Track User Behaviour? Tracking user behaviour on your online business helps give you the right insight so [...]

10 Ways to Design a Landing Page that Sells

by Amy Cheng December 19, 2012 Conversion Optimisation

When designing a landing page, you should be clear on the most effective way to lay out your content so that your page performs to the best of its ability. Because I make landing pages all day, I thought I’d share with you the top 10 things a landing page needs to be successful. I [...]