Conversion Optimisation

What is Conversion Rate Optimisation?

by Amy Cheng May 14, 2012 Conversion Optimisation

When people first start thinking about online marketing, the first thing that pops into their heads is getting tonnes of juicy Google traffic to make them more money online. But have you ever thought about what really happens to your website’s traffic? Some important questions you should be asking about your website’s visitors are: Where do [...]

Why You Will Lose Money Even If Your Homepage is Awesome

by Amy Cheng April 19, 2012 Conversion Optimisation

So you own a business and want to make some money on the Internet. You get a website built and ready to go. You’ve looked into Search Engine Marketing (SEO) but can see that it can take months before you see results, so instead you decide to go with Google AdWords Pay Per Click (PPC). You set [...]

4 Customer Personalities You Need to Understand to Sell More Online

by Amy Cheng April 4, 2012 Conversion Optimisation

If you want to get more online sales and enquiries, understanding who your current and potential customers are is crucial. Often when businesses get asked this question: “Who is your target market?” The default answer is something like: “Oh, you know, women of all ages up to sixty. Household income levels from $60,000 – $90,000. [...]

16 Shopping Cart Essentials

by Annie Nguyen March 26, 2012 Conversion Optimisation

Shopping cart abandonment may seem to be a bitter fact of life but it doesn’t have to be that way. In fact, there are several features you can start implementing now to improve the shopping experience of your customers and increase your sales. In 2009, one small checkout process tweak by Amazon resulted in a [...]

Does Your Website Smell Bad?

by Amy Cheng March 14, 2012 Conversion Optimisation

Like a blooming rose – or a rotting vegetable – your online brand is characterised by “scent clues”. This post is about how to make your online scent as attractive as possible to the swarms of traffic that encounter your brand on the web. We’ll look at how some of the big players such as LivingSocial, [...]

Act Like The Big Players to Sell More Online

by Amy Cheng February 8, 2012 Conversion Optimisation

Your website is like a bucket. The water that comes in to fill your bucket is your traffic. It may come from search, social, email and/or offline marketing. You want your website to retain visitors like a sturdy bucket retains water, and turn these into sales. However, 50% of websites out there are leaking buckets, [...]

What is a Good Conversion Rate?

by Dan Jebamony November 23, 2011 Conversion Optimisation

One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate [...]

Running an A/B Test

by Dan Jebamony August 24, 2011 Conversion Optimisation

So by now, you know what an A/B test is and how to set one up. The next step is to actually run the beast to get some good, meaningful results. The biggest issue will be obtaining results that are statistically significant. Running the test the right way will ensure you get good info and [...]

How to Design an A/B Test

by Dan Jebamony August 18, 2011 Conversion Optimisation

In last week’s post, I talked about what A/B tests are. This week, I am taking it one step further and breaking down the steps required to design and set up an A/B test. 1. Pick a tool There are a number of tools available to help you with A/B testing: Google Website Optimizer Visual [...]

What is A/B Testing?

by Dan Jebamony August 11, 2011 Conversion Optimisation

You should only have two problems in your life as a website owner- driving visitors to your site and making them buy/enquire more. I’ve covered a lot of research in my previous posts on conversion rate optimisation about different elements that can be tweaked to improve your conversion rate. Applying these changes to your website [...]