Conversion Optimisation

Super Hero Shots!

by Dan Jebamony May 6, 2011 Conversion Optimisation

A website is a brochure in one hand and a salesperson in the other. It has to walk the balance between being informative and somehow also be personable. This can be communicated through quality content, and I have written a series that outlines how to use content to connect with your audience. Besides content, what [...]

Why Track Enquiries?

by Dan Jebamony April 13, 2011 Conversion Optimisation

One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and the outcomes of each enquiry. Most of the time, I deal with clients who have the best of intentions, but occasionally I get the feeling that they feel [...]

Don’t Do That to Your Web Copy!

by Dan Jebamony March 30, 2011 Conversion Optimisation

OK, so you’ve written up that great piece of web copy, it’s burning a hole in your screen and you got a heavy finger that’s gravitating towards the big red button to set that sucker live. Your SEO firm has told you that more content is needed yesterday for you to improve your rankings further, [...]

Simple Steps to Advanced Web Copy

by Dan Jebamony March 18, 2011 Conversion Optimisation

This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, category and product page content. As a special goodbye to this series, I am offering a free goodie for those of you that enjoyed it. Read on for [...]

Three Steps to Quality Category Page Content

by Dan Jebamony February 8, 2011 Conversion Optimisation

Continuing on from last week’s article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing quality category page content. Category pages are important due to their high volumes of visitors. However, it can be difficult to write good content for them, as the [...]

Homepage Content – Not Just for SEO!

by Dan Jebamony February 3, 2011 Conversion Optimisation

One of the critically overlooked factors when it comes to web design is the CONTENT of your site. Your SEO consultancy will hammer you over the head with requests for content, but it can be hard to see how it will help anything but your rankings. I’m here to tell you that this is NOT [...]

Just Make Them Click!

by Dan Jebamony January 13, 2011 Conversion Optimisation

Your beloved SEO company has done their job and optimised your site completely. Your rankings and traffic are steadily rising. More people are being exposed to your business than ever before. You should be rolling in money, completely flat-tack dealing with enquiries and bugging your suppliers for more stock. But you’re not. You’re stumped. The [...]

Earn $$$ by Colouring in your Website

by Dan Jebamony December 10, 2010 Conversion Optimisation

Think back to the most helpful sales person that you ever bought anything off. Chances are they were confident without being loud, understanding without being submissive, and warm without being irritating. The most pleasant customer service experiences you have had were probably different based on the context you were in – the friendly electronics salesperson [...]

Engaging Customers Above the Fold

by Dan Jebamony December 1, 2010 Conversion Optimisation

You know the old saying, first impressions count? It’s one of those sayings that was doomed to die and wither into a cliche – until the internet came along. Now, more than any time since people realized how bad the mullet looks, first impressions count. The first impression your website makes can define how well [...]

Website Optimisation: What is A/B Testing?

by Special Guest November 29, 2010 Conversion Optimisation

A more appropriate title for this post could be: ‘How do I conclusively determine the behaviour of my website users and use that knowledge to increase my conversion rate?’ because that is what A/B testing is all about. A/B, also called split testing, is designed to determine what visual aspects of a website lead to the most conversions. If used [...]