Industry News

Express CRO Tip Series #12 – An Introduction into Usabilty Testing

by Amy Cheng December 5, 2013 Industry News
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You’ve created a new website or you have a website, but you haven’t been able to figure out why it’s not performing the way it should. You can’t figure out why people are leaving the cart, or why they are visiting page X when you’ve made so much effort to direct them to page Y. [...]

Express CRO Tip Series #11 – Designs that hurt your website

by Amy Cheng November 4, 2013 Industry News
Design that aren't really that helpful

“You shouldn’t have that there” – UI Designer “But we need it to sell ourselves!” – Client Design is like fashion. Trends get picked up and carried across to our own websites, and some of them are great as they take user experience into consideration: large text, responsive designs, flat colours, fixed header bars, and [...]

Express CRO Tip Series #5 – How To Get More Phone Calls

by Amy Cheng August 2, 2013 Industry News
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So you have a website, and you want more people to enquire with you. What are your methods? Do you use the new inquiry form, live chat or do you stick to the trusty telephone? The telephone, as traditional as it is, is still a powerful way to obtain new customers because customers who come [...]

7 Fun Google Easter Egg Tricks and Hacks

by Paula Lay March 28, 2013 Industry News
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In the spirit of Easter, let’s take a look the some of the favourite tricks and hacks found in Google products in the past few years. Google loves to drop cultural references and humourous anecdotes for users to find amongst search results, here are some of the most entertaining things Google have implemented in their projects. [...]

11 Presentation Skills You Can Still Learn from Steve Jobs

by Amy Cheng February 24, 2013 Industry News

On February 24, one of the greatest entrepreneurs of our time was born. His name was Steve Jobs.  In addition to being an excellent entrepreneur, he has also been labelled as: ‘The World’s Greatest Corporate Story teller” – Forbes Magazine And it’s not hard to see why. His keynote presentations have attracted thousands of views on YouTube and he is [...]

4 Reasons Why Traditional “List Building” Sucks… and what to do about it!

by Robert Coorey February 20, 2013 Industry News
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    The money is in the list, right? That’s what everyone says you need to do… build a list and then sell them some stuff?  Why then, do so many businesses have a list of names and email addresses full of people who won’t buy? That’s the million dollar question! Here’s how traditional “list building” works: [...]

Is Sam Kekovich a Marketing Genius?

by Robert Coorey January 31, 2013 Industry News
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Sam Kekovich has courted controversy throughout his career as an Aussie Rules player and then as a media personality but his notoriety and ability to poke fun at himself has been used to the advantage of the Australian lamb industry. With lamb sales lagging, Meat & Livestock Australia (MLA) were in need of inspiration and [...]

Google Tag Manager: How Marketing People Can Stop Annoying IT People

by Gabriela Serrano November 30, 2012 Industry News
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Dear Online Marketer: Does your IT department hide from you when you want them to implement yet another new website tracking code? Does IT think that tracking codes are a low priority, or that installing them will break the website, so you have to wait for weeks or even months before anything gets done? And [...]

Pinterest Opens up New Tools for Businesses

by Paula Lay November 16, 2012 Industry News
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There’s no doubt left that Pinterest is a big player in social networks when it comes to generating revenue for online retailers. It has become a top source of referring traffic, surpassing both Google+ and Twitter in the amount of traffic sent to websites (Source: Shareaholic). Understanding its own importance, Pinterest has unveiled changes that [...]

PubCon Day 2 – An Interview With Entrepreneur Shakil Khan

by Amy Cheng October 19, 2012 Industry News

How does one get involved with innovative new online products such as Spotify? Day 2 of PubCon launched with an exclusive interview with UK entrepreneur and principal contributor to Spotify, Shakil Khanv, where he shared how he came to be where is today. Since Shakil was young, he always believed that in order to do something extraordinary, he needed [...]

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