Industry News

7 Fun Google Easter Egg Tricks and Hacks

by Paula Lay March 28, 2013 Industry News
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In the spirit of Easter, let’s take a look the some of the favourite tricks and hacks found in Google products in the past few years. Google loves to drop cultural references and humourous anecdotes for users to find amongst search results, here are some of the most entertaining things Google have implemented in their projects. [...]

11 Presentation Skills You Can Still Learn from Steve Jobs

by Amy Cheng February 24, 2013 Industry News

On February 24, one of the greatest entrepreneurs of our time was born. His name was Steve Jobs.  In addition to being an excellent entrepreneur, he has also been labelled as: ‘The World’s Greatest Corporate Story teller” – Forbes Magazine And it’s not hard to see why. His keynote presentations have attracted thousands of views on YouTube and he is [...]

4 Reasons Why Traditional “List Building” Sucks… and what to do about it!

by Robert Coorey February 20, 2013 Industry News
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    The money is in the list, right? That’s what everyone says you need to do… build a list and then sell them some stuff?  Why then, do so many businesses have a list of names and email addresses full of people who won’t buy? That’s the million dollar question! Here’s how traditional “list building” works: [...]

Is Sam Kekovich a Marketing Genius?

by Robert Coorey January 31, 2013 Industry News
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Sam Kekovich has courted controversy throughout his career as an Aussie Rules player and then as a media personality but his notoriety and ability to poke fun at himself has been used to the advantage of the Australian lamb industry. With lamb sales lagging, Meat & Livestock Australia (MLA) were in need of inspiration and [...]

Google Tag Manager: How Marketing People Can Stop Annoying IT People

by Gabriela Serrano November 30, 2012 Industry News
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Dear Online Marketer: Does your IT department hide from you when you want them to implement yet another new website tracking code? Does IT think that tracking codes are a low priority, or that installing them will break the website, so you have to wait for weeks or even months before anything gets done? And [...]

Pinterest Opens up New Tools for Businesses

by Paula Lay November 16, 2012 Industry News
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There’s no doubt left that Pinterest is a big player in social networks when it comes to generating revenue for online retailers. It has become a top source of referring traffic, surpassing both Google+ and Twitter in the amount of traffic sent to websites (Source: Shareaholic). Understanding its own importance, Pinterest has unveiled changes that [...]

PubCon Day 2 – An Interview With Entrepreneur Shakil Khan

by Amy Cheng October 19, 2012 Industry News

How does one get involved with innovative new online products such as Spotify? Day 2 of PubCon launched with an exclusive interview with UK entrepreneur and principal contributor to Spotify, Shakil Khanv, where he shared how he came to be where is today. Since Shakil was young, he always believed that in order to do something extraordinary, he needed [...]

Google Launches New ‘Disavow Links’ Tool

by Karl Fung October 17, 2012 Industry News

Breaking news from Pubcon: Head of Google’s Webspam Team, Matt Cutts, has just announced during his Keynote Speech at Pubcon that Google has launched a new ‘disavow links’ feature to its Webmaster Tools suite (you can access it here). This apparently gives webmasters the ability to communicate to Google any spammy or low quality backlinks [...]

New Google Functionality: The Six Degrees of Kevin Bacon!

by Matthew Forzan October 2, 2012 Industry News
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Google has released a new feature which automatically calculates the “Bacon number” for any celebrity. What’s a Bacon number? If you’ve ever heard of the “six degrees of separation” (the idea that everyone is on average approximately six steps away, by way of introduction, from any other person in the world) then this will be easier to understand. “The [...]

Enhanced AdWords Site Links Now Available

by Chris Pittham September 21, 2012 Industry News

Way back in February this year, Google announced that AdWords was trialing enhanced paid site links. Ads with site links have been shown to have around a 30% higher CTR than those without, so this was a logical next step. So how do Enhanced Site Links work? Traditional site links appear as shown below. These [...]

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