Industry News

    The money is in the list, right? That’s what everyone says you need to do… build a list and then sell them some stuff?  Why then, do so many businesses have a list of names and email addresses full of people who won’t buy? That’s the million dollar question! Here’s how traditional “list building” works: [...]

Dear Online Marketer: Does your IT department hide from you when you want them to implement yet another new website tracking code? Does IT think that tracking codes are a low priority, or that installing them will break the website, so you have to wait for weeks or even months before anything gets done? And [...]

How does one get involved with innovative new online products such as Spotify? Day 2 of PubCon launched with an exclusive interview with UK entrepreneur and principal contributor to Spotify, Shakil Khanv, where he shared how he came to be where is today. Since Shakil was young, he always believed that in order to do something extraordinary, he needed [...]

Google has released a new feature which automatically calculates the “Bacon number” for any celebrity. What’s a Bacon number? If you’ve ever heard of the “six degrees of separation” (the idea that everyone is on average approximately six steps away, by way of introduction, from any other person in the world) then this will be easier to understand. “The [...]