In paid search, a successful campaign is all about having good aim. Good aim involves excluding the people who aren’t likely to convert from seeing your ads to reduce your wasted spend, resulting in incremental top line growth for your business. Adding negative keywords to your paid search campaign may seem a simple solution for [...]

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Microsoft recently announced that its search engine Bing will soon go live with some major changes. A few of the more noteworthy updates for what Microsoft has dubbed “the New Bing” include a new sidebar, a snapshot of related information, and improved search results. The Sidebar A collapsible right sidebar shows looping social results. From here you’re able to [...]

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On the second Sunday of May we honour and dedicate all our love to the woman who gave us life and shaped us into the person we are today. So, besides valuable time together, what else were our mothers hoping for this year? Increasingly, our mums are getting techy on us! At least 58% of [...]

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Late last year Google announced Hangouts on Air for a limited number of Google + users, allowing them to broadcast live video to friends and fans worldwide. This week it was announced that this feature is now available to all Google+ users around the globe.  You’re able to broadcast publicly via Google+, YouTube or directly from your website. [...]

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Google Inside Search have reported on changes put into affect during the month of April. Here we’ve outlined the most important changes that are relevant for online businesses.       Search Algorithm Highlights 1. Categorise paginated documents. [launch codename "Xirtam3", project codename "CategorizePaginatedDocuments"] . For keywords with multiple pages (often seen on e-commerce product [...]

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Every online marketing campaign needs direction, otherwise you’re effectively spending money with your fingers crossed. There is, however, a mistake that continues to rear its head in this area: the distinction between tactics and strategy. If you don’t know the difference, or how they work in unison to further your online marketing efforts, now is [...]

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Google has increased the transparency of its monthly updates and warnings in recent weeks. Notices of unnatural link detection, big traffic changes (both increase and decrease) and WordPress update notifications are sparking concerns with many webmasters. The latest cautionary message is a notice of suspected hacking. Matt Cutts tweeted yesterday: By ‘weird redirects’, Matt refers [...]

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Google is sending out increasing numbers of warnings about “artificial” or “unnatural” links to websites. At first, it seemed like a fresh raid on link-building farms and spam-filled websites that offer no value to visitors. Yet the good people at Google have assured us this isn’t the case, and is merely a step towards being [...]

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In what seems like a bid to keep up with the Joneses, Google+ released a more simplified and cleaner layout redesign of the social network on Wednesday. From the Official Google Blog, this change aims to improve the social interaction for its users by focusing “on you, the people you care about, and the stuff [...]

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