Each year on the 15th day of Spring Equinox, the people of China, Hong Kong and Taiwan take part in what’s known as the Qingming festival. On this day of commemoration, people bring offerings for their ancestors and sweep the tombs of the departed. The day is also a celebration for the hope for what [...]
{ 0 comments }
Facebook is immense. With 845 million users, it’s hard for even the most entrenched offline marketer to downplay its marketing potential – and that potential has just increased. The social network recently announced plans to pursue mobile advertising. For anyone already advertising on Facebook, this should be of great interest, since almost half of those [...]
{ 0 comments }
Have you ever wondered what it would be like to be a fly on the wall inside Google? Lead Analysts from Google recorded their Quality Launch Review late last year, where they discussed how the search engine’s algorithm responds to long phrases and misspelled search queries. Recorded in Mountain View, California, here are seven of [...]
{ 1 comment }
Google has dedicated today’s logo to our beloved coat hanger: To put the grand lady’s age into perspective, here are some other famous faces born in 1932: Is it just me, or is there something timeless about octogenarians? Happy Birthday Sydney Harbour Bridge – you still [...]
{ 0 comments }
Our world is changing more rapidly than ever. Babson College recently released an eye-opening statistic: “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”. The book Built to Change by Edward E. Lawler and Christopher G. Worley claims the trend is [...]
{ 0 comments }
It’s a dog-eat-dog business world out there. Every morning billions of people go to work and try to help their company out-grow, out-manoeuvre and out-position their competitors. It’s a daily struggle that managers, executives and CEOs taken upon themselves – leading a team to the Promised Land. But what’s the best way to get there? [...]
{ 0 comments }
The Super Bowl. It’s America’s sporting highlight, and advertising’s biggest stage. Not to mention most expensive. In 2012, a 30 second TV spot was going for a cool $4 million. And with that kind of price tag, most agencies go all-out to make the commercials as appealing, creative, humorous and talked-about as possible. Celebrities are [...]
{ 0 comments }
How much is your Valentine worth to you? $10? $20? $100? If you are like many others this year, you might be looking to save a buck or 99 by shopping online. According to the infographic below, online spending for this special day has been steadily increasing: 16.3% (2010) 18.1% (2011) 19.3% (predicted 2012) Traditional bricks-and-mortar stores [...]
{ 0 comments }
Google has just launched (albeit quietly) another initiative aimed at further delving into web users’ browing habits, with the introduction of Screenwise. This is what the search engine company has to say to would-be participants in this new opt-in program: You’ll add a browser extension that will share with Google the sites you visit and [...]
{ 0 comments }
Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity. If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and [...]
{ 2 comments }
Copyright 2012 E-Web Marketing Telephone: 1300 785 122
Connect with Us!