Industry News

The Mother of All Tech Gifts [INFOGRAPHIC]

by Paula Lay May 14, 2012 Industry News

On the second Sunday of May we honour and dedicate all our love to the woman who gave us life and shaped us into the person we are today. So, besides valuable time together, what else were our mothers hoping for this year? Increasingly, our mums are getting techy on us! At least 58% of [...]

Hangouts on Air for all Google+ members

by Special Guest May 8, 2012 Industry News

Late last year Google announced Hangouts on Air for a limited number of Google + users, allowing them to broadcast live video to friends and fans worldwide. This week it was announced that this feature is now available to all Google+ users around the globe. You’re able to broadcast publicly via Google+, YouTube or directly from your website. [...]

52 Changes for April Search Quality and the 10 You Need to Know

by Paula Lay May 8, 2012 Industry News

Google Inside Search have reported on changes put into affect during the month of April. Here we’ve outlined the most important changes that are relevant for online businesses. Search Algorithm Highlights 1. Categorise paginated documents. [launch codename "Xirtam3", project codename "CategorizePaginatedDocuments"] . For keywords with multiple pages (often seen on e-commerce product [...]

Strategies vs Tactics: Why Your Online Marketing Campaign Needs Both

by Michael Laps April 20, 2012 Industry News

Every online marketing campaign needs direction, otherwise you’re effectively spending money with your fingers crossed. There is, however, a mistake that continues to rear its head in this area: the distinction between tactics and strategy. If you don’t know the difference, or how they work in unison to further your online marketing efforts, now is [...]

Notice of Suspected Hacking – What To Do Next

by Paula Lay April 18, 2012 Industry News

Google has increased the transparency of its monthly updates and warnings in recent weeks. Notices of unnatural link detection, big traffic changes (both increase and decrease) and WordPress update notifications are sparking concerns with many webmasters. The latest cautionary message is a notice of suspected hacking. Matt Cutts tweeted yesterday: By ‘weird redirects’, Matt refers [...]

Have You Been Warned By Google?

by Michael Laps April 17, 2012 Industry News

Google is sending out increasing numbers of warnings about “artificial” or “unnatural” links to websites. At first, it seemed like a fresh raid on link-building farms and spam-filled websites that offer no value to visitors. Yet the good people at Google have assured us this isn’t the case, and is merely a step towards being [...]

The New Google+ Design: What’s New?

by Paula Lay April 12, 2012 Industry News

In what seems like a bid to keep up with the Joneses, Google+ released a more simplified and cleaner layout redesign of the social network on Wednesday. From the Official Google Blog, this change aims to improve the social interaction for its users by focusing “on you, the people you care about, and the stuff [...]

Google Celebrates the Qingming Festival

by Paula Lay April 5, 2012 Industry News

Each year on the 15th day of Spring Equinox, the people of China, Hong Kong and Taiwan take part in what’s known as the Qingming festival. On this day of commemoration, people bring offerings for their ancestors and sweep the tombs of the departed. The day is also a celebration for the hope for what [...]

Facebook Ads Going Mobile

by Aris Abramian March 29, 2012 Industry News

Facebook is immense. With 845 million users, it’s hard for even the most entrenched offline marketer to downplay its marketing potential – and that potential has just increased. The social network recently announced plans to pursue mobile advertising. For anyone already advertising on Facebook, this should be of great interest, since almost half of those [...]

7 Insights Into The Google Search Algorithm

by Paula Lay March 22, 2012 Industry News

Have you ever wondered what it would be like to be a fly on the wall inside Google? Lead Analysts from Google recorded their Quality Launch Review late last year, where they discussed how the search engine’s algorithm responds to long phrases and misspelled search queries. Recorded in Mountain View, California, here are seven of [...]