Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter. Top 5 Industries That Spent the Most on Google Ads 2011 Finance & Insurance – $4.0 billion Retailers & General Merchandise – $2.8 billion [...]
Industry News
You may have heard about Google’s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren’t yet affected by this controversial new update to Google’s search results, which is currently in the middle of a [...]
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Are you tired of trying to explain to your stiff-necked, old school marketing team that the Internet is kind of a big deal? To be abundantly clear, I’m not talking about having a website. Nearly every company has a website. Your 12 year old daughter has a website. A website does not equal a marketing [...]
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Happy Holidays from the E-Web Marketing team! We sincerely hope you’re outside enjoying the great weather with family and friends on this glorious Christmas day, but for those of you who just can’t stay away from your beloved Internet for more than a few hours at a time (and that’s most of us here, if [...]
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Remember last year when Yahoo and Microsoft announced they had formed the Search Alliance to take on Google? One of the deals struck was that eventually all of Yahoo’s search platforms would be either integrated with or powered by Microsoft’s search engine, Bing. From the Yahoo! Search blog: Yahoo! has completed the algorithmic transition to Bing in all [...]
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Today Google announced SSL Search has been made the default search option for users signed into Google (https://www.google.com.au), in order to better protect user privacy. For those not familiar with SSL (Secure Socket Layer), it is an encrypted connection between you (the client) and a server. SSL is denoted by https:// in the URL of a website [...]
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One of the funny things about Google is their ability to release awesome things for public consumption without the majority of their audience being aware of it. Take Google Labs for example, a testing ground Google has used over the years to get usability feedback from the online community. Labs is now unfortunately being phased [...]
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The team at E-Web Marketing would like to offer congratulations to our client Bing Lee, who have been selected as a finalist for the Best Multichannel Retailer category at the 2nd annual Online Retail Industry Awards. We are thrilled that the success of Bing Lee’s online electronics store, supported by their integrated online marketing [...]
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Eight months after making one of their most strategic purchases in the travel industry, Google have revealed a service that has them strategically placed to put all travel-related websites and hotel finders out of business. In October 2010, Google purchased ITA, the company that held over 65% of all flight and travel information that agencies used [...]
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Thought that Google rules the world? Apparently not. In China, the search engine Baidu controls around 80% of the search market. And Google? A mere 19%. That is because Google abandoned their attempt to do serious business in China last year. Google’s reasoning was that the Chinese government’s extreme level of online state censorship violated their company ethics and goal [...]
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