Industry News

Happy 80th Birthday Sydney Harbour Bridge!

by Paula Lay March 19, 2012 Industry News

Google has dedicated today’s logo to our beloved coat hanger: To put the grand lady’s age into perspective, here are some other famous faces born in 1932: Is it just me, or is there something timeless about octogenarians? Happy Birthday Sydney Harbour Bridge – you still [...]

Digital Darwinism: Adapt or Perish

by Michael Laps March 5, 2012 Industry News

Our world is changing more rapidly than ever. Babson College recently released an eye-opening statistic: “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”. The book Built to Change by Edward E. Lawler and Christopher G. Worley claims the trend is [...]

Mr Culture & Mrs Strategy: The Perfect Couple

by Michael Laps February 29, 2012 Industry News

It’s a dog-eat-dog business world out there. Every morning billions of people go to work and try to help their company out-grow, out-manoeuvre and out-position their competitors. It’s a daily struggle that managers, executives and CEOs taken upon themselves – leading a team to the Promised Land. But what’s the best way to get there? [...]

The Super Bowl’s Online Revolution

by Michael Laps February 15, 2012 Industry News

The Super Bowl. It’s America’s sporting highlight, and advertising’s biggest stage. Not to mention most expensive. In 2012, a 30 second TV spot was going for a cool $4 million. And with that kind of price tag, most agencies go all-out to make the commercials as appealing, creative, humorous and talked-about as possible. Celebrities are [...]

Valentine’s Day Spending Online

by Special Guest February 14, 2012 Industry News

How much is your Valentine worth to you? $10? $20? $100? If you are like many others this year, you might be looking to save a buck or 99 by shopping online. According to the infographic below, online spending for this special day has been steadily increasing: 16.3% (2010) 18.1% (2011) 19.3% (predicted 2012) Traditional bricks-and-mortar stores [...]

Google Paying You to Give Up Your Privacy?

by Special Guest February 10, 2012 Industry News

Google has just launched (albeit quietly) another initiative aimed at further delving into web users’ browing habits, with the introduction of Screenwise. This is what the search engine company has to say to would-be participants in this new opt-in program: You’ll add a browser extension that will share with Google the sites you visit and [...]

“People Talking About This” – Are You Being Heard on Facebook?

by Annie Nguyen February 9, 2012 Industry News

Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity. If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and [...]

Google Rakes in $37.9 Billion in Revenue for 2011

by Special Guest February 8, 2012 Industry News

Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter. Top 5 Industries That Spent the Most on Google Ads 2011 Finance & Insurance – $4.0 billion Retailers & General Merchandise – $2.8 billion [...]

Guide to Google Search Plus Your World for Individuals and Businesses

by Alisha Young January 17, 2012 Industry News

You may have heard about Google’s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren’t yet affected by this controversial new update to Google’s search results, which is currently in the middle of a [...]

It’s the Internet, Stupid (INFOGRAPHIC)

by Alisha Young January 6, 2012 Industry News

Are you tired of trying to explain to your stiff-necked, old school marketing team that the Internet is kind of a big deal? To be abundantly clear, I’m not talking about having a website. Nearly every company has a website. Your 12 year old daughter has a website. A website does not equal a marketing [...]