Industry News

Google Shopping

by Special Guest May 10, 2011 Industry News

More and more Australians shop online. How convenient would it be, if Google Shopping was in Australia?! Now is the time! Google is delighted to announce that Google Shopping is available in Australia. Google Shopping – What is it? Google Shopping is a product search engine- it helps users search for product information online, allows you to [...]

Google Toolbar 7

by Special Guest May 2, 2011 Industry News

Yet another new tool has been introduced by Google. Google is constantly creating tools that are aimed at benefiting the user, and are definitely makeing them more and more user friendly. So what has Google got installed for us now? Those with Internet Explorer 7 and 8 (those who aren’t already on IE9) can now [...]

How Marketing Has Changed

by Special Guest March 23, 2011 Industry News

Like all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that [...]

Online Web Strategy in 2011

by Special Guest March 14, 2011 Industry News

Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google’s own Matt Cutts. I hope you find it valuable as well – check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on [...]

Ad Preview Tool Integrates Ad Diagnosis

by Special Guest March 10, 2011 Industry News

In a previous post last year, I wrote about the Google Ad Preview Tool and how it is a great tool to check up on your live ads without negatively affecting your PPC data. For a quick AdWords terminology refresh: Ad Preview Tool allows an advertiser to view live AdWords PPC campaign ads without affecting the data of impressions, clicks, Click [...]

Another New Look on Google Coming Soon

by Special Guest March 9, 2011 Industry News

There has been news that Google has introduced a new top navigation bar. Some of the Google users in the United States have already started to see it, meaning it should be coming to Australia before long. The new navigation bar is slightly shorter than the previous one, so the Google page and search results move up [...]

Google Gets in the Kitchen

by Special Guest March 2, 2011 Industry News

Have you ever tried looking for recipes, but it takes forever to find the correct one? Personally, I always have to go through all these website that do not have that perfect recipe I’m looking for. Google has a new feature, Recipe View, that helps you find recipes online. How does it work? Recipe View allows you [...]

Google Targets Low Quality Sites with Exciting Algorithm Change

by Joshua Hay February 26, 2011 Industry News

Recently we posted about “Google getting tough on SPAM” with algorithm changes aimed at improved detection and penalising of websites with scraped or copied content – or simply little or no original quality content. In the last couple of days Google has officially announced on their blog the roll out of an algorithm change that, [...]

Three Steps to Quality Product Page Content

by Dan Jebamony February 24, 2011 Industry News

Writing quality sales copy on your product page could be the difference between a page visitor adding your product to their cart or … looking somewhere else. To make a salient analogy, think of homepage content as the things you say when you meet a girl – general, high-level info that extols your virtues (aka [...]