Mobile Marketing

Smartphone and Tablet Optimisation Tips

by Annie Nguyen May 30, 2012 Mobile Marketing
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The e-commerce industry is growing larger year-on-year, which means that ongoing innovation is pivotal to keeping ahead of your ever-rising number of competitors. Last year, emphasis fell on the importance of behavioural statistics and e-commerce remarketing. This year, all signs are pointing towards the need to cater to couch-surfing consumers through tablet and smartphone-friendly e-commerce. [...]

What Are The Costs For Mobile Marketing?

by Kevin Dam May 22, 2012 Mobile Marketing
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The below was originally posted on www.mobilemediamarketing.com.au Following on from last week’s post about how to get started with mobile marketing, your next step would be to set up the goals and objectives of the campaign, which will in turn define which strategies and tactics you should use. We should note here that mobile marketing shouldn’t [...]

Questions About Australian Mobile Consumers – Answered!

by Paula Lay May 18, 2012 Mobile Marketing

Our Mobile Planet is a free to access research project created by Think With Google, commissioned by Ipsos MediaCT. From 2011 to now, its research has identified the top 6 countries worldwide that have the highest smartphone adoption rates. Not surprisingly, Australia has been identified in the top 6 nations that have not only adopted [...]

How Do I Start With Mobile Marketing?

by Kevin Dam May 15, 2012 Mobile Marketing
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The below was originally posted on www.mobilemediamarketing.com.au In a time where mobile marketing is reaching critical mass and is well past due being part of any company’s overall marketing mix, I often hear the question of “How do I start with this channel?” My answer to this is quite simple and if you considered it for [...]

One Small Step for Marketers, One Giant Leap for Mobile Marketing

by Kevin Dam April 13, 2012 Mobile Marketing
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The below was originally posted on www.mobilemediamarketing.com.au Australia is in the top 5 smartphone penetration countries in the world. According to a study by Nielsen, Australia has a smartphone penetration that is over 50% – i.e., Over 50% of the population has a smartphone. Internet penetration is over 90% in Australia. If you aren’t convinced, [...]

Do I Need a Mobile Friendly Website?

by Kevin Dam January 12, 2012 Mobile Marketing

The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]

Mobile Websites – What You Should Be Doing

by Kevin Dam November 18, 2011 Mobile Marketing

Though Mobile Marketing is still a relatively young industry, there are two rules of thumb that you should always consider when creating a mobile website: What are users trying to achieve when they are searching on their mobile devices? How much time do you think they have if they are searching in this way? Thinking about the likely [...]

10 Million More Reasons to Build Your Site for Mobile Devices

by Paula Lay November 16, 2011 Mobile Marketing

The latest report from Australian telecoms research firm Telsyte  predicts that the usage of smartphones will grow from the current figure of 8.5 million to 18.5 million over the next four years. To state the obvious, that’s a whopping growth of 10 million users! Why Building for Mobile Matters By 2013, more people will use [...]

Mobile Marketing: The Next Stage in Evolution

by Michael Laps November 3, 2011 Mobile Marketing

There are four billion phones in the world, of which just over one billion are smartphones. Looking at the statistics, over 70% of the world’s population now has a mobile phone. Think about that raw marketing power and the amount of information that gets accessed and passed around. Some fun statistics for all the doubters: [...]

Mobile Online Shopping is Rising – Where Are You Positioned?

by Kevin Dam October 27, 2011 Mobile Marketing

In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read [...]

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