Mobile Marketing

Marketing is a game I enjoy - how does one with a great product encourage and drive sales into their organisation? What factors can they employ to help build meaningful relationships so customers will return and purchase again, and again? This is what I want to discuss: making money online, and how that landscape is currently shaped and in particular today, run through some formulas we use...

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The e-commerce industry is growing larger year-on-year, which means that ongoing innovation is pivotal to keeping ahead of your ever-rising number of competitors. Last year, emphasis fell on the importance of behavioural statistics and e-commerce remarketing. This year, all signs are pointing towards the need to cater to couch-surfing consumers through tablet and smartphone-friendly e-commerce. E-commerce transactions taking place on tablets, smartphones and mobile devices has...

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The below was originally posted on www.mobilemediamarketing.com.au Following on from last week’s post about how to get started with mobile marketing, your next step would be to set up the goals and objectives of the campaign, which will in turn define which strategies and tactics you should use. We should note here that mobile marketing shouldn’t be the one and only channel you adopt, but rather it...

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Our Mobile Planet is a free to access research project created by Think With Google, commissioned by Ipsos MediaCT. From 2011 to now, its research has identified the top 6 countries worldwide that have the highest smartphone adoption rates. Not surprisingly, Australia has been identified in the top 6 nations that have not only adopted smartphones, but actively use them for consumer purchases. So how...

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The below was originally posted on www.mobilemediamarketing.com.au In a time where mobile marketing is reaching critical mass and is well past due being part of any company's overall marketing mix, I often hear the question of "How do I start with this channel?" My answer to this is quite simple and if you considered it for long enough I'm sure you would reach the same conclusion. When making marketing...

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The below was originally posted on www.mobilemediamarketing.com.au Australia is in the top 5 smartphone penetration countries in the world. According to a study by Nielsen, Australia has a smartphone penetration that is over 50% - i.e., Over 50% of the population has a smartphone. Internet penetration is over 90% in Australia. If you aren't convinced, feel free to get a copy of the Nielsen Report. Mobile marketing...

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The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn't work? Where do I start? Start with a mobile friendly website. It's as...

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Though Mobile Marketing is still a relatively young industry, there are two rules of thumb that you should always consider when creating a mobile website: What are users trying to achieve when they are searching on their mobile devices? How much time do you think they have if they are searching in this way? Thinking about the likely answers to these questions, it quickly becomes apparent that mobile users are looking for...

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The latest report from Australian telecoms research firm Telsyte  predicts that the usage of smartphones will grow from the current figure of 8.5 million to 18.5 million over the next four years. To state the obvious, that's a whopping growth of 10 million users! Why Building for Mobile Matters By 2013, more people will use mobile phones than PCs to get online Mobile searches have quadrupled since 2010 71%...

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There are four billion phones in the world, of which just over one billion are smartphones. Looking at the statistics, over 70% of the world’s population now has a mobile phone. Think about that raw marketing power and the amount of information that gets accessed and passed around. Some fun statistics for all the doubters: 46% of people go online via their smart phones every day On average,...

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