Mobile Marketing

Near Field Communication (NFC) – Coming Sooner Than You Think!

by Kevin Dam March 31, 2011 Mobile Marketing

As mentioned in my previous post on mobilising businesses, Near Field Communication (NFC) is well under way to becoming more mainstream and accessible to most consumers. Google, Mastercard and Citibank have announced that they will be joining forces to create an application for the next Google Nexus S device, and future NFC enabled devices running [...]

What Is A QR Code and How Do I Use It?

by Kevin Dam March 17, 2011 Mobile Marketing

Last week I spoke about 4 technological advances that you should consider when you mobilise your business – all held in the palm of your hands. They were: 1) GPS 2) NFC 3) Bluetooth 4) Digital Camera I want to focus on the very last one, the humble digital camera, and show you how it can [...]

Mobile Devices, Mobile Apps – Mobilise My Business?

by Kevin Dam March 11, 2011 Mobile Marketing

Smart phones these days play a pivotal role in our everyday lives, regardless of who we are or what we do. Do you operate a business from home? Wait, WiMo7 should get that spread sheet or word document open. Checking management emails? Thank you BlackBerry. Searching for the nearest restaurant and need directions? Google Android [...]

Facebook Rumoured to Release Mobile Phone

by Kevin Dam January 27, 2011 Mobile Marketing

The latest news release from City A.M has rumours that HTC, the world’s premier developer of Google’s Android OS phones, is going to be showcasing not one, but two Facebook branded phones. The phones will operate on a tweaked version of the Android OS, and will most likely contain the functionality to incorporate Facebook messages, [...]

Mobile Advertising Set to Skyrocket

by Alisha Young July 9, 2010 Mobile Marketing

Mobile advertising is the way of the future, according to recent reports from US research companies Pew and ABI. With increasing numbers of consumers turning to mobile devices capable of full wireless connectivity, and mobile networks and web browsers becoming progressively more refined, industry analysts are predicting that a boom in mobile advertising is not [...]

Loyalty Cards To Go Mobile

by Alisha Young June 4, 2010 Mobile Marketing

Savvy store owners in the US are getting with the digital times and implementing mobile loyalty card programs for their customers. A range of new mobile apps are allowing retailers to trade in cardboard and stamps for tracking purchases directly through their customer’s cell phones. I can’t wait for this concept to pick up in [...]

A More Mobile Focus Required?

by Special Guest December 14, 2009 Mobile Marketing

A recent survey has suggested that internet marketers need to focus more on the mobile marketing sector. Although hardly revolutionary thoughts, the actual numbers to come out of this report are very interesting. According to the survey, here are the numbers: - 41% of Internet marketing companies do not have plans in place for mobile [...]

Mobile Search Ad Revenue to Increase $5 Billion

by Special Guest March 20, 2008 Mobile Marketing

It has been predicted that mobile search revenue from ads could reach $4.8 Billion within the next 5 years. Juniper Research has announced that revenue could approach this mark by 2013. The report also predicts that advertisers will be drawn to local search with 40% of ad spending taking place on mobiles in the near [...]

Nokia Now Offering Google Search on Handsets

by Special Guest February 22, 2008 Mobile Marketing

Nokia, the worlds largest mobile phone maker from Finland have introduced the ability to have Google search on four of its new handsets.Nokia utilise a custom search function they have created, which will now have the power of Google backing it. In 2007, Nokia released the N95 mobile device which was the first in its [...]

YouTube Opens to a Wider Range of Mobile Phones

by Joshua Hay January 29, 2008 Mobile Marketing

Google’s video sharing website YouTube which currently runs on just a few mobile phone handsets is reportedly expanding this service to a far wider audience by enabling it on phones from Motorola, LG Electronics, Nokia, and Sony Ericsson. The move will enable millions more potential viewers and offers the same experience as browsing the site [...]