Paid search engine ads drive not only online sales, but in-store sales as well, according to a recent study by marketing analytics platform RevTrax. Summary The study covered millions of transactions conducted over a 2 year period across hundreds of merchant outlets, focusing on purchases generated from paid search ads. When a paid search ad was showed to a consumer, [...]
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As you may know, mobile search is growing, and it is growing fast. Mobile searches have quadrupled since 2010. Moreover, 50% of mobile searches lead to purchase, either online or in store. In the Australian market, 26% of smartphone users have made a purchase over their devices. More and more people are doing mobile searches for information, [...]
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Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click through Rate, and therefore lower your Cost per Click. However, if used incorrectly, negative keywords can deprive your website of a huge amount of relevant traffic. Negative Keywords Checklist For [...]
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The Geographic Performance Report allows you to look at your campaign’s performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. You can break down the report data by Country, Region and Town/City. You can also customise the information you want to see for each region: Impressions, Click Though Rate, [...]
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If you have a location-based business, or a business with multiple area branches, you’ll know how crucial location targeting is for the success of your Pay Per Click campaigns. Ready for some good news? Location targeting became easier today, with Google’s update to the Location Targeting Settings in AdWords: the location targeting feature is now connected to Google Maps! [...]
Google’s latest exciting AdWords feature to reach the beta testing stage is Dynamic Search Ads, which allows you to target relevant searches with dynamic ads generated directly from your site. How Does It Work? Google will index your website frequently for your products and/or services to maintain a fresh index using its organic web crawling technology When someone makes a search on Google [...]
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Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start [...]
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To compliment the recently released feature ‘Top vs. Side’ reporting, ‘Top of the Page Bid’ is now available to all AdWords advertisers. The new feature aims to provide additional assistance in making educated decisions for optimising your PPC campaign. Google states: The top of page bid estimate is intended to give you greater insight with which to plan [...]
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One of the most challenging aspects of SEO is keyword research, a task that needs to be done on an ongoing and regular basis. Keywords which are working to drive conversions in one season, may not in another. See below a snapshot from Google Trends (Australia). It shows the average searches made in Google for the keyword ‘heaters’: As [...]
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Google announced last week they will now be reviewing paused ads in Google AdWords in the same way they currently review active ads to “improve users experience; eliminate unnecessary delays in getting your ads approved and ultimately enhance ability to plan and manage campaigns”. What does this mean for you? According to Google, the change will shorten any delays in [...]
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