Pay Per Click (PPC)

Call Tracking for Google AdWords Advertisements

by Paula Lay April 8, 2014 Pay Per Click (PPC)
Thumbnail image for Call Tracking for Google AdWords Advertisements

Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call. How [...]

Customise Your AdSense Ads with New Fonts

by Paula Lay October 30, 2013 Pay Per Click (PPC)
Thumbnail image for Customise Your AdSense Ads with New Fonts

How can you brand yourself in text-only advertising? The messaging inside your copy is one way, but your choice of font may also be telling your audience more than you think. In a BBC Report by David Sillito, font experts described digital fonts as, “The new handwriting”. Depending on their style and shape, fonts can be [...]

Great Text Ads Start with Great Headlines

by Sterling Tito August 5, 2013 Pay Per Click (PPC)
Thumbnail image for Great Text Ads Start with Great Headlines

Having a perfectly structured campaign, amazing offerings, a massive budget and a genius bidding strategy could be useless if you have rubbish copy. A somewhat dramatic statement perhaps, but the importance of creating good text ads often goes overlooked. When I say ‘good’ I mean relevant, specific copy accompanied with a call to action. For [...]

Is Your Landing Page Wasting Your AdWords Budget?

by Paula Lay March 21, 2013 Pay Per Click (PPC)
Thumbnail image for Is Your Landing Page Wasting Your AdWords Budget?

If your absolute bottom line is to retrieve a rewarding ROI from your marketing spend, then you no doubt want to explore every step of your online sales funnel to maximise sales. The biggest potential for growth for many online websites is traffic generation, followed by the conversion of that traffic into later stages of [...]

5 PPC Mistakes That Are Ruining Your Campaign

by Katarina Ilic March 12, 2013 Pay Per Click (PPC)
Thumbnail image for 5 PPC Mistakes That Are Ruining Your Campaign

A well thought-out PPC campaign takes time to develop and while its success is heavily dependent on the expertise of the PPC manager developing the campaign, you can have a positive impact on your results (and get more bang for your buck) by simply avoiding these 5 key mistakes: 1. Running a PPC Campaign When [...]

7 Ways to Make Your PPC Ad Attractive and Effective

by Katarina Ilic January 29, 2013 Pay Per Click (PPC)

Some people think that creating a PPC ad is easy, after all there are only a few words to pick from, right? So how hard can it be? Well, if you’ve ever sat down to write one, you’ll find that contrary to what ‘they’ say, writing an attractive, relevant and conversion friendly ad can in [...]

Make Smarter Decisions with Google Analytics Data in AdWords

by Gabriela Serrano December 13, 2012 Pay Per Click (PPC)
Thumbnail image for Make Smarter Decisions with Google Analytics Data in AdWords

Recently, Google made it possible to import Google Analytics data into AdWords. After importing the data, AdWords users are able to directly see Google Analytics metrics such as: Bounce Rate, Pages per Visit, Average Visit Duration (seconds) and even the Percentage of New Visits at the campaign, ad group and keyword levels. While this information has been [...]

Changes to AdWords Interface That Will Increase Productivity

by Chris Pittham November 22, 2012 Pay Per Click (PPC)

Over the past few weeks there have been a number of updates to the AdWords interface. These should help to alleviate a number of issues and ultimately improve the ability to effectively run a campaign without the need to resort to the AdWords Editor for all changes. So what are these updates? Shared Campaign Budgets [...]

Dynamic Search Ads for Everyone!

by Chris Pittham October 26, 2012 Pay Per Click (PPC)

Back in October 2011 Google introduced the Dynamic Search Ads beta, of which E-Web Marketing was privileged to be a part.  Yesterday we learned that this feature is being rolled out globally. Great news! So What Are Dynamic Search Ads? With dynamic search ads, Google maintains an up-to-date inventory of your website using its organic web crawling technology. [...]

Google Remarketing: A Brief History and What the Future Holds

by Roberto Boschiroli October 22, 2012 Pay Per Click (PPC)
Thumbnail image for Google Remarketing: A Brief History and What the Future Holds

25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the birth of Remarketing, which gave advertisers the ability to re-market products and services to people abandoning their websites without taking any desired actions (purchase, enquiry, sign-up, etc). Two and [...]

Page 1 of 812345678