Pay Per Click (PPC)

Is Your Landing Page Wasting Your AdWords Budget?

by Paula Lay March 21, 2013 Pay Per Click (PPC)

If your absolute bottom line is to retrieve a rewarding ROI from your marketing spend, then you no doubt want to explore every step of your online sales funnel to maximise sales. The biggest potential for growth for many online websites is traffic generation, followed by the conversion of that traffic into later stages of [...]

5 PPC Mistakes That Are Ruining Your Campaign

by Katarina Ilic March 12, 2013 Pay Per Click (PPC)

A well thought-out PPC campaign takes time to develop and while its success is heavily dependent on the expertise of the PPC manager developing the campaign, you can have a positive impact on your results (and get more bang for your buck) by simply avoiding these 5 key mistakes: 1. Running a PPC Campaign When [...]

7 Ways to Make Your PPC Ad Attractive and Effective

by Katarina Ilic January 29, 2013 Pay Per Click (PPC)

Some people think that creating a PPC ad is easy, after all there are only a few words to pick from, right? So how hard can it be? Well, if you’ve ever sat down to write one, you’ll find that contrary to what ‘they’ say, writing an attractive, relevant and conversion friendly ad can in [...]

Make Smarter Decisions with Google Analytics Data in AdWords

by Gabriela Serrano December 13, 2012 Pay Per Click (PPC)

Recently, Google made it possible to import Google Analytics data into AdWords. After importing the data, AdWords users are able to directly see Google Analytics metrics such as: Bounce Rate, Pages per Visit, Average Visit Duration (seconds) and even the Percentage of New Visits at the campaign, ad group and keyword levels. While this information has been [...]

Changes to AdWords Interface That Will Increase Productivity

by Chris Pittham November 22, 2012 Pay Per Click (PPC)

Over the past few weeks there have been a number of updates to the AdWords interface. These should help to alleviate a number of issues and ultimately improve the ability to effectively run a campaign without the need to resort to the AdWords Editor for all changes. So what are these updates? Shared Campaign Budgets [...]

Dynamic Search Ads for Everyone!

by Chris Pittham October 26, 2012 Pay Per Click (PPC)

Back in October 2011 Google introduced the Dynamic Search Ads beta, of which E-Web Marketing was privileged to be a part. Yesterday we learned that this feature is being rolled out globally. Great news! So What Are Dynamic Search Ads? With dynamic search ads, Google maintains an up-to-date inventory of your website using its organic web crawling technology. [...]

Google Remarketing: A Brief History and What the Future Holds

by Roberto Boschiroli October 22, 2012 Pay Per Click (PPC)

25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the birth of Remarketing, which gave advertisers the ability to re-market products and services to people abandoning their websites without taking any desired actions (purchase, enquiry, sign-up, etc). Two and [...]

Enhanced AdWords Site Links Now Available

by Chris Pittham September 21, 2012 Industry News

Way back in February this year, Google announced that AdWords was trialing enhanced paid site links. Ads with site links have been shown to have around a 30% higher CTR than those without, so this was a logical next step. So how do Enhanced Site Links work? Traditional site links appear as shown below. These [...]

Improvements to Google Geo-targeting to Aid Location Based Searches

by Chris Pittham August 31, 2012 Pay Per Click (PPC)

Do you target a large number of location-based keywords in your PPC campaign? If so, recent changes to geo-targeting options in the US may be right up your alley when they hit our shores (watch this space). Post Code Targeting Expanded to Canada In the past it has only been possibly to target users down [...]

New “Flexible Reach” Targeting Available for Google Display Network Campaigns

by Chris Pittham July 18, 2012 Pay Per Click (PPC)

Google has been revamping the AdWords interface over the past several months, with the result that now all Display buying options are accessible from a single place. This change makes managing Display campaigns easier for advertisers in the one place for ease of management. With the aim of getting advertisers to invest more in Display, [...]