Pay Per Click (PPC)

How can PPC help SEO?

by Special Guest September 22, 2011 Pay Per Click (PPC)

One of the most challenging aspects of SEO is keyword research, a task that needs to be done on an ongoing and regular basis. Keywords which are working to drive conversions in one season, may not in another. See below a snapshot from Google Trends (Australia). It shows the average searches made in Google for the keyword ‘heaters’: As [...]

Google Can Now Review Paused AdWords Ads

by Special Guest September 14, 2011 Pay Per Click (PPC)

Google announced last week they will now be reviewing paused ads in Google AdWords in the same way they currently review active ads to “improve users experience; eliminate unnecessary delays in getting your ads approved and ultimately enhance ability to plan and manage campaigns”. What does this mean for you? According to Google, the change will shorten any delays in [...]

AdWords Editor Version 9.5 Now Released

by Gabriela Serrano September 1, 2011 Pay Per Click (PPC)

Google AdWords has finally launched AdWords Editor Version 9.5 for both Windows and Mac computers. Read on to find out more about the most relevant updates. 1. Campaign Experiments This feature was only available through Google AdWords before. Now, it has been incorporated into AdWords Editor. The feature allows you to apply and edit an [...]

Are Your Paid Ads Cannibalising Your Organic Traffic?

by Gabriela Serrano August 23, 2011 Pay Per Click (PPC)

Ever wondered if having a paid search ad campaign running detracts from the traffic that might have otherwise clicked on your free organic results? Google statisticians have recently run studies on over 400 paused Google AdWords campaigns to try to answer this question. The quick answer is no. After observing organic click-through volume in the absence of paid search ads, Google theoreticians built [...]

Call Metrics Released to US and Canadian Advertisers

by Special Guest August 15, 2011 Pay Per Click (PPC)

Google annouced in early July that Call Metrics had been released to all AdWords advertisers in the US and Canada, following an 8 month beta period for a selected few. Call Metrics allows advertisers to effectively track the number of call enquires generated from thier PPC ads. How It Works? Google assigns a unique number to your [...]

Five Useful Facts about Bidding on Your Brand Name

by Gabriela Serrano August 9, 2011 Pay Per Click (PPC)

A common question we are asked about Paid Search is whether a business should attempt bidding on keywords which target your own brand name. One argument is that if you’re not bidding on your brand keywords, but your competitors are, then you could potentially be losing out on qualified traffic. On the other hand, the idea of [...]

New AdWords ‘Top vs. Side’ Ad Performance Report

by Special Guest August 9, 2011 Pay Per Click (PPC)

In mid-July, Google introduced a new reporting feature which allows advertisers to view the ‘Top vs. Side’ ad performance report segment. This reports on how well your ads perform both above and to the side of Google organic search results. Previously if you wanted to estimate performance of top vs. side ad positions, you’d have needed to [...]

Google AdWords Express Launched

by Special Guest August 5, 2011 Pay Per Click (PPC)

Google launched the new feature AdWords Express early last week. Express is being promoted by Google as a simplified and easier version of AdWords for small business owners wanting to be found in the paid search results. Google claims that setting up your account in AdWords Express will only take 5 minutes. Only basic information is needed, such as [...]

Top 20 Most Expensive Keyword Categories in Google AdWords

by Special Guest July 26, 2011 Pay Per Click (PPC)

Not surprisingly, Google have announced a killer last quarter, and raked in a total of $32.2 billion in revenue over the last year. 97% of that revenue comes from from their online advertising platforms, with AdWords being the biggest source of income. Larry Kim, Google’s Word Stream Founder and Chief Technology Officer, shared the search company’s research into the keyword categories [...]

Domain Names in Google AdWords Headlines

by Special Guest July 12, 2011 Pay Per Click (PPC)

Google are continually making small tests and tweaks to various features in AdWords. The most recent update has been the addition of a site’s display URL in the headline of an ad. Google believes this new headline feature will further increase the Click Through Rate (CTR) of ads. The ad headline can now also be [...]