Pay Per Click (PPC)

Interest Categories for Google Display Network

Google has released a new feature in AdWords Display Network, which allows advertisers to better target audiences based on interests. Interest categories were in beta since March 2009, and have finally be made available for all AdWords Advertisers. Currently, there are over 1,000 interest categories an advertiser can select, meaning that as an advertiser you [...]

New Google Display Features

by Special Guest June 28, 2011 Pay Per Click (PPC)

Google have announced a few new tools and features for the Google AdWords Display Network. These features will allow you to further track, measure, and review different aspects of your PPC data, enabling you to make informed decisions on how to better run your campaign. Relative Click Through Rate (CTR) A relative CTR will show [...]

New Google AdWords Feature – Embedded Sitelinks

by Special Guest June 21, 2011 Pay Per Click (PPC)

Google have released a new feature within AdWords. Embedded sitelinks link portions of your text ads to different pages on your website. As you can see in the above picture, the new feature will appear as hyperlinks in the text of your ad. Google says the advantage of embedded sitelinks to you as an advertiser is that it [...]

Running a Remarketing Campaign

by Special Guest June 16, 2011 Pay Per Click (PPC)

How many times have you researched something you have wanted to purchase in multiple websites? How did you come to your end decision? Was it price, quality, or something else that you couldn’t put your finger on? You may not realise it, but a company conducting remarketing may have been that thing you couldn’t put [...]

Where Are My Calls Coming From?

by Special Guest June 8, 2011 Pay Per Click (PPC)

Do you know which marketing campaign is generating you the most phone calls? Are you getting a return on your investments? To ensure you are making the most out of your marketing campaigns, tracking is very important. So what is an effective way of tracking your marketing campaigns? Yesterday I was talking to my client, and asked [...]

Target Your Facebook Ads to Specific Occupations or Industries

by Special Guest June 8, 2011 Pay Per Click (PPC)

Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook’s Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc. Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to [...]

Click Fraud? How You Are Protected

by Special Guest June 1, 2011 Pay Per Click (PPC)

A number of articles were released last week bringing attention to the rise in click fraud. It was claimed that the amount of fraud was accumulating up to as much as 10% of all paid search revenue. These articles caused significant concern among many people using Pay Per Click for their online marketing campaigns, with [...]

What Runs Where for PPC?

by Special Guest May 25, 2011 Pay Per Click (PPC)

Have you ever wanted to know what your competitors were up to on the internet? With traditional marketing, it’s a lot easier to see and hear what your competitors are doing – just keep an eye on the television and magazines. With online however, there are hundreds of mediums that marketers are using, making it a highly [...]

Release of AdWords Editor Version 9.0

by Special Guest May 20, 2011 Pay Per Click (PPC)

Earlier this month, AdWords Editor Version 9.0 was released. AdWords Editor is a tool that allows you to manage your PPC campaign more effectively via free-to-download desktop software. Version 9.0 has made improvements to some existing functionalities as well as adding in new features. Full support for Ad Sitelinks The new version allows you to manage sitelinks [...]

Google Testing New Headlines in AdWords – Includes URLs

by Kevin Dam May 19, 2011 Pay Per Click (PPC)

It’s been brought to my attention by the folks over at Search Engine Watch that Google’s AdWords ad headlines are now including the URLs of the domain hosting the landing page. This I had to check for myself because Google does not always implement changes across all search results, however, lo and behold, after I performed a [...]