Pay Per Click (PPC)

Ad Position Preference in AdWords Removed

by Special Guest May 11, 2011 Pay Per Click (PPC)

Google announced last month that by early May you will no longer have the option/preference of bidding for a particular position in AdWords. Without position preference enabled, your default AdWords position is determined by your Quality Score and maximum keyword bid. Why? In the official Google AdWords blog, no specific reason was given for the decision to retire position [...]

AdWords Policy Changes. Are You Going to be Affected?

by Special Guest May 11, 2011 Pay Per Click (PPC)

Based on Google’s latest Adwords policy announcement, websites that require payment, such as personal or financial information for web users, they will be adding three new requirements. 1. Clear, accessible disclosure before visitors submit personal information The existing policy requires your website to clearly describe how any personal information you solicit will be used. Soon, [...]

Get Excited: Product Extensions to be released in Australia – A must have for e-commerce retailers

by Gabriela Serrano April 21, 2011 Pay Per Click (PPC)

How awesome would it be for Google Advertisers to be able to show their products and prices to potential clients before they land on the website? Well, fortunately Google thought about how to make this a reality with the release of Google Product Extensions within the Australian market in May. What is it? Product extension [...]

Google AdWords Extends Ad Headline

by Special Guest February 22, 2011 Pay Per Click (PPC)

Google is currently testing extensions on the highlighted blue headings on sponsored link ad lines. These current testings are appearing in the top three ad positions resulting in longer headlines (as seen below): before after As you can see in the above picture, the first ad has a shorter blue heading compared to the second [...]

Google Boost: AdWords Meets Maps

by Special Guest February 16, 2011 Pay Per Click (PPC)

Meet the latest advertising initiative from the world’s largest search engine: Google Boost. Available in the US since late last year, Google Boost is now rolling out in Australia. The new feature dynamically integrates Google AdWords (Pay Per Click Advertising) ads with Google Maps, adding paid to organic within Location Based Search. As seen in the [...]

Google AdWords Loses Capital

by Special Guest January 25, 2011 Pay Per Click (PPC)

Google’s AdWords search advertising platform has rolled out a new uniform display for the URLs of its Pay-per-Click ads, changing how they appear to users of the Search Network. The change means that the capitalisation of letters within display URLs is no longer supported. Advertisers previously had the option of displaying their ad URLs in the following format: [...]

Google Ad Preview Tool

by Special Guest December 14, 2010 Pay Per Click (PPC)

The Ad Preview Tool from Google allows advertisers to view their Adwords PPC campaign ads, without affecting the Click Through Rate (CTR) and Quality Score (QS). Many advertisers who are new to running a PPC Campaign do not realise that searching constantly on Google to see if and when their ads are appearing has a negative impact [...]

Phone Tracking for Google AdWords

by Special Guest December 13, 2010 Pay Per Click (PPC)

Google has released a beta version of a new feature within AdWords. Call Metrics is designed with the aim of allowing those advertisers running PPC with Google to track and measure the number of calls generated by their AdWords campaigns. Trying to determine the true number of enquiries or conversions from a PPC campaign is [...]

New Bug with Google AdWords

by Special Guest November 30, 2010 Pay Per Click (PPC)

A word of warning to those trying to run their PPC campaigns: this month Google AdWords has been experiencing another Quality Score bug. This is reminiscent of another Quality Score bug that occurred in October. In fact, it was initially thought by some that the current bug was merely a recurrence of the previous one. [...]

PPC Ad Position Vs Conversion Rate And Cost

by Special Guest October 27, 2010 Pay Per Click (PPC)

I have been asked the same question by a number of my clients; I do find it difficult explaining this at times without sending through a mathematical formula. I decided to write this into an email, and now a blog post. It is a simple concept once you can get your head around it. A [...]