Pay Per Click (PPC)

Yahoo’s Ad Interest Manager Allows Users to Control Targeted Ads

Yahoo has followed in the footsteps of Google and released a new tool that gives users the ability to control what targeted ads they receive. The beta launch of the new tool, named Ad Interest Manager, was rolled out on Monday in response to lawmakers and privacy groups putting increased pressure on online advertising networks [...]

New Google Search Ad Formats

by Roberto Boschiroli December 1, 2009 Pay Per Click (PPC)

In the attempt of providing users with the most useful results, Google has been rolling out different types of Pay-Per-Click Ads. These not only include normal text but also support the user with further informative elements such as videos, maps, links and even images with prices for specific products. Ad Sitelinks, Local Extensions, Products Extensions, [...]

Coming Soon: AdWords Comparison Ads

by Irene Lee November 2, 2009 Pay Per Click (PPC)

From today, Google has started testing a new AdWords feature that is currently available to a selective few in the US called AdWords Comparison Ads. It allows users to compare multiple, relevant offers within your sponsored link on Google. Even though AdWords uses a number of things to show relevant ads to users when they [...]

Largest Click Fraud Bust

by Special Guest October 15, 2009 Pay Per Click (PPC)

Big news recently as a US click fraud monitoring firm, Anchor Intelligence uncovered one of the largest ever click fraud rings originating from China. According to Business Wire reports: Anchor Intelligence has identified and eliminated over 200 click fraud rings involving at least five million distinct IP addresses with the help of its partners and [...]

Are You Ready for the New AdWords Interface?

by Irene Lee May 15, 2009 Pay Per Click (PPC)

If you haven’t already checked your email, last night you would have received an email from Google AdWords, telling you that you have at least 30 days before they permanently switch over the current interface to a new version that has been designed to make life easier for you. If you are like many out [...]

Google’s Stimulus Package for SMEs

by Special Guest April 24, 2009 Pay Per Click (PPC)

Google is keen to help SME’s with their online marketing exposure during the economic downturn. What does this mean for your business? The Google campaign known as the “small business stimulus” is to provide SME’s with a $75 budget to run their own Pay Per Click Ad campaign. Google’s general manager Karim Temsamani states: “Clearly [...]

PPC Click Fraud at 16 Percent

by Irene Lee October 27, 2008 Pay Per Click (PPC)

The incidence of click fraud has reduced to 16 percent of all clicks industrywide in the second quarter; this is down from 16.2 percent. Even though it has dropped, the figure is still a significantly high number and remains a concern for search advertising businesses along with Google, which owes much of its success to [...]

New Geo-Targeting Features on Yahoo! SM

by Irene Lee October 24, 2008 Pay Per Click (PPC)

When someone says ”geo-targeting”, we think of targeting a region and having your product/service being advertised for the searches in that area only. In turn, limiting your focus area to fewer clicks to more qualified users. But Yahoo! Search Marketing has implemented a new feature that will bring more traffic to your site. Previously when you wanted [...]

Google Improves on Quality Score

by Irene Lee August 24, 2008 Pay Per Click (PPC)

In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score. In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers: [...]

Yahoo! set to ‘Amp’ it up with new ad system

by Irene Lee August 24, 2008 Pay Per Click (PPC)

The past few months has seen Yahoo! in a spin when Microsoft made an unsolicited bid for the company. But they are now preparing to unleash their new company-saving ad system, which is said to become a one-stop shop for selling and buying ads across the Web. Formerly known as “Amp,” … is seen as key to [...]