SEO Blog Posts

Showcases the latest news and developments in the world of SEO as written by members of the E-Web Marketing team.

101 Content Writing Tips for SEO and Beyond

by Paula Lay April 23, 2013 SEO

Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to [...]

How Search Works – An Interactive Infographic by Google

by Matthew Forzan March 6, 2013 SEO

Explaining how a search engine works can be a tough task – especially when you’re talking to those who wouldn’t call themselves “technical”. I always try to keep it as simple as possible and in recent times have tried to use this video by Matt Cutts (head of webspam at Google – uploaded exactly 3 [...]

3 Reasons Why You Won’t Get a Link as a Guest Blogger

by Paula Lay February 12, 2013 SEO

Foreword: I write this post, not as a marketer, but as the owner of my own personal website. With Penguin and Panda hitting websites hard in 2012, many marketers looked at other linking strategies to build up their inbound marketing. Unfortunately, many marketers are still shooting themselves in the foot by adopting new tactics with their [...]

How Content Marketing Will Improve Your Traffic, Rankings and Conversions

by Katarina Ilic February 6, 2013 SEO

If you’re anything like me, you intentionally switch off to traditional advertising mediums. I’m personally not a fan of being bombarded with the same T.V. commercial every few minutes, I automatically switch radio stations when I hear the DJ say ‘and after the ad break…’ and I find that a 10 metre high bill board [...]

How to Check Which Pages of Your Site Have Been Indexed on Google

by Paula Lay January 15, 2013 SEO

In my last post on “How Search Engines Work“, I covered the difference between Googlebot crawling and indexing your website and why it matters for SEO. If you’re familiar with that post or with the general workings search bots in general, you will already know that the bots need to be notified about accessible pathways [...]

Top 8 SEO Myths Exposed!

by Amy Cheng December 12, 2012 SEO

We’ve done a little “Go Go Gadget!” investigating to expose the top 8 myths of SEO that some shady providers will use to sell their services. It is so important to know about these as they will help you see those red flags that you might otherwise miss. Read on to learn how to prevent your [...]

What are Keywords? Why Do I Need Them?

by Katarina Ilic December 7, 2012 SEO

Whether you’re online looking for a surfboard, a lawyer, a holiday or an elephant, the first thing you do is type a few words into the search engine that best describe what you’re searching for, right? These words are known as keywords. Keywords can be a single-word term such as ‘holiday’ or they can be [...]

How Do Search Engines Work?

by Paula Lay December 3, 2012 SEO

In the past 2 years, SEO has undergone some of the biggest changes in its relatively short history, thanks to Google’s infamous zoo animals Panda and Penguin. Tactics have dramatically shifted from the days of on-page optimisation, to link building, to content marketing, to relationship building – the list goes on and on. With so many [...]

Latent Semantic Indexing and Billy Bob Thornton: What The Hell?

by Aris Abramian November 20, 2012 SEO

So what exactly is Latent Semantic Indexing? When asked this question, I typically struggle to come up with an answer that’s simple to understand. So I thought I’d have a go at laying it all out in a blog post, rather than confuse any more innocents with a verbal answer made up on the spot. [...]

Role of an SEO: 2012 and Beyond

by Matthew Forzan November 14, 2012 SEO

Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you do, exactly?” situation many times. [...]