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  • Posted in: SEO Started by

    SEO experiment: high informational bias niches

    In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the ...

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  • The fun fundamentals of search and intent
    Posted in: SEO Started by

    The fun fundamentals of search and intent

    There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a football” He talked about its size and sh...

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  • SEO: Just Try Stuff
    Posted in: SEO Started by

    SEO: Just Try Stuff

    Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he’s an authority in the space from Google) he advised someone to “test it with ...

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  • Are you using too many #hashtags in your posts?
  • Social Media Marketing – why bother?
    Posted in: SEO, Social Media Marketing Started by

    Social Media Marketing – why bother?

    Why would your business want to use social media?  Because if it’s done right, it works. You can generate leads through all the major social networking sites, helping you to attract more customers who you can impress by providing a personal touch, building relationships and driving loyalty.   All of this can be accomplished at a low cost without sacrif...

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