SEO Blog Posts

Showcases the latest news and developments in the world of SEO as written by members of the E-Web Marketing team.

Every Page a Landing Page!

by Shawn Powrie January 13, 2014 SEO
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Here’s a fun little exercise for you to try: Take your website (regardless of the nature of the site) and perform a site crawl using a tool like Screaming Frog. Once your crawl has run, pick a page at random to analyse. I’ll use our own company site ewebmarketing.com.au as an example. After crawling, we [...]

The Heart of SEO

by Shawn Powrie January 6, 2014 SEO
The Heart of SEO

The topic of  SEO is an eternal cause for buzz and discussion –  something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, [...]

12 Useful Google Search Parameters for SEO

by Paula Lay December 23, 2013 SEO
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If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions. Whether it is [...]

4 Things Costume Parties Have Taught Me About SEO

by Paula Lay August 13, 2013 SEO
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If you know me, or any E-Webber in general, you know there is nothing we love more than an excuse to dress up. This month we’re holding an 80′s dress up party, just because we can. This “just because” attitude has seen me rocking into work as a go-go dancer, Michael Jackson and very scrawny [...]

101 Content Writing Tips for SEO and Beyond

by Paula Lay April 23, 2013 SEO
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Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to [...]

How Search Works – An Interactive Infographic by Google

by Matthew Forzan March 6, 2013 SEO
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Explaining how a search engine works can be a tough task – especially when you’re talking to those who wouldn’t call themselves “technical”. I always try to keep it as simple as possible and in recent times have tried to use this video by Matt Cutts (head of webspam at Google – uploaded exactly 3 [...]

3 Reasons Why You Won’t Get a Link as a Guest Blogger

by Paula Lay February 12, 2013 SEO
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Foreword: I write this post, not as a marketer, but as the owner of my own personal website. With Penguin and Panda hitting websites hard in 2012, many marketers looked at other linking strategies to build up their inbound marketing. Unfortunately, many marketers are still shooting themselves in the foot by adopting new tactics with their [...]

How Content Marketing Will Improve Your Traffic, Rankings and Conversions

by Katarina Ilic February 6, 2013 SEO
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If you’re anything like me, you intentionally switch off to traditional advertising mediums. I’m personally not a fan of being bombarded with the same T.V. commercial every few minutes, I automatically switch radio stations when I hear the DJ say ‘and after the ad break…’ and I find that a 10 metre high bill board [...]

How to Check Which Pages of Your Site Have Been Indexed on Google

by Paula Lay January 15, 2013 SEO
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In my last post on “How Search Engines Work“, I covered the difference between Googlebot crawling and indexing your website and why it matters for SEO. If you’re familiar with that post or with the general workings search bots in general, you will already know that the bots need to be notified about accessible pathways [...]

Top 8 SEO Myths Exposed!

by Amy Cheng December 12, 2012 SEO
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We’ve done a little “Go Go Gadget!” investigating to expose the top 8 myths of SEO that some shady providers will use to sell their services. It is so important to know about these as they will help you see those red flags that you might otherwise miss. Read on to learn how to prevent your [...]

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