Penguins. They’re vigilant, brave and can huddle together through some of the coldest temperatures on the planet, and now they’re representing the fight between black and white (hat SEO). Google Penguin is the latest algorithm change  to crack down on aggressive web spam tactics used by black hat SEOs. These tactics include:     keyword [...]

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When Google first launched Google Plus, it was seen as the largest attempt by Google to rival Facebook in social media. Among SEO circles there was also talk of the potential for Google’s own social network to drive more personalised search results, such as the launch of Search Plus Your World in January, which was [...]

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Since November last year,  Google’s Inside Search blog has been releasing a monthly summary of changes made to improve the quality of its search results and provide transparency for webmasters. Last month proved to be a busy month of changes for the search engine giant, with 50 improvements made to its algorithm. While there is a [...]

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In Google We Trust It’s no secret that Google always wants to do the right thing by users, and it shows. A recent survey found that 83% of U.S. search engine users prefer to use Google as their search engine of choice with its nearest competitor, Yahoo, closing at 6% of users. Globally, that figure [...]

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Are you finding that your rankings on the Google results page are all over the place? Are they bouncing around like a high-energy hip-hop performer? Or leaping from place to place like a ballerina? Blame the Google team and their dancing skills. Yes, programmers can dance too. The “Google Dance”, as it’s called, is the [...]

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In this blog post, I thought I’d go over the basic FAQs that often come up around the fascinating and complex subject of Search Engine Optimisation. If you’re considering engaging SEO services for your website, or giving SEO a try for yourself, these FAQs and answers will give you a great starting point for your [...]

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E-Web Marketing has always prided ourselves in delivering a great service to our clients. The world of online search is a challenging field, one that is the lifeblood of many of our clients’ businesses. Given the gravity of what we do, we asked ourselves a big question:   Is a great service good enough?    [...]

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