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SEO

  • The Grand Irony of SEO’s
    Posted in: SEO Started by

    The Grand Irony of SEO’s

    Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to me th...

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  • Why Every Page is a Landing Page
    Posted in: SEO Started by

    Why Every Page is a Landing Page

    Here’s a fun little exercise for you to try: Take your website (regardless of the nature of the site) and perform a site crawl using a tool like Screaming Frog. Once your crawl has run, pick a page at random to analyse. I’ll use our own company site ewebmarketing.com.au as an example. After crawling, we have about 200 URLs of text content (excl...

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  • Posted in: SEO Started by

    Every Page a Landing Page!

    Here’s a fun little exercise for you to try: Take your website (regardless of the nature of the site) and perform a site crawl using a tool like Screaming Frog. Once your crawl has run, pick a page at random to analyse. I’ll use our own company site ewebmarketing.com.au as an example. After crawling, we have about 200 URLs of text content (ex...

    Continue reading »

  • The Heart of SEO
    Posted in: SEO Started by

    The Heart of SEO

    The topic of  SEO is an eternal cause for buzz and discussion –  something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, opinions, and trends. The word “SEO...

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  • 12 Useful Google Search Parameters for SEO
    Posted in: SEO Started by

    12 Useful Google Search Parameters for SEO

    If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions. Whether it is to return PDF...

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