Google recently updated the Sitemaps section of Webmaster Tools to be more user-friendly and provide clearer, more detailed information. If you haven’t heard of Webmaster Tools before, it is a free platform that identifies and suggests solutions for technical problems on your website, reporting on aspects like page speed, search engine rankings, and duplicate content. This [...]
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Earlier this month, Google confirmed that page layout is now a ranking factor for its search engine. The update is one of over 500 improvements to Google’s ranking algorithm that are being rolled out in 2012. Why would Google elevate page layout to official ranking factor status? Consider the following scenario: You’re using Google to try [...]
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With all the fantastic tools out there to help you market your business online, it can be difficult to know which ones to choose. This is what Robert Kiyosaki would call a “high quality problem”! But let’s face it, your time is your most valuable asset and you have more productive ways to spend it [...]
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Many businesses gauge the success of their SEO campaigns through their keyword rankings. But is this really the best way to judge the performance of your online exposure? In the past, maybe keyword rankings were considered a good measuring stick. But fast forward to today, and keywords are only one part of the search marketing [...]
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Having a website online that can’t be found is equivalent to setting up a surf store in the desert. Pointless. Here’s a better idea: taking advantage of some of the awesome and readily available tools to get your online business in front of the right people. For users of WordPress, I have compiled a list [...]
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Link building – it’s a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it’s important, but do you really understand how it works? While it is complicated, the good news is that Google’s algorithms treat links according to a set of [...]
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As you’d expect, there’s a lot being predicted in the blogosphere right now about SEO in 2012. The trouble is, search engine optimisation moves so fast that looking at the current year is no longer interesting – so I’m going to be sneaky and try to predict what will happen in 2013! No harm in [...]
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You spend hours writing blogs and creating spiffy images to post on your website and send out via your social media channels – but are you getting the most out of all of that effort? Here are some tips to give you confidence that you’re getting the most from your website images. Why the focus [...]
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What are Rich Snippets? Rich Snippets are special markup tags that can increase the relevancy of content for users. They are also favoured by Google because they identify the different parts of a web page. If Google can clearly read that this part of a web page is a review, and that part is an [...]
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Even in this enlightened Information Age, too many companies try to promote their products and services through too few online channels, because they don’t understand how valuable using multiple online streams can be for compounding their marketing ROI. It’s a wrench to see hundreds of businesses miss out on easy pickings by being too conservative with the scope of [...]
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