Even in this enlightened Information Age, too many companies try to promote their products and services through too few online channels, because they don’t understand how valuable using multiple online streams can be for compounding their marketing ROI. It’s a wrench to see hundreds of businesses miss out on easy pickings by being too conservative with the scope of [...]
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Content pagination exists all over the web to categorise the data on resource-heavy websites such as e-commerce stores, blogs, and article hubs. If you have a website with a lot of information, how should you handle pagination with regard to SEO? Leave what you have as it is and let search engines figure out the [...]
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Today’s handy tip of the day comes direct from Google. From their Facebook Page: Tell Google that you want images, and we’ll give you images. No, really: add the word “images” or “photos” to your query and you’ll see more images at the top of your results page. For example: This is an addition to [...]
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I hear it time and time again: “I want to rank at the top of Google for this keyword”, and “I only want to rank for these keywords – the rest don’t matter.” It seems that many businesses today believe that ranking for the highest searched, most competitive keywords in their respective industries is the [...]
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If an SEO consultant from 2005 were to suddenly jump forward to today, he would be totally shocked by the changes in Google’s search engine algorithm and the number of factors which affect SEO rankings (and probably become unemployed too!). One of the biggest shocks for our time-travelling consultant might be that meta descriptions have [...]
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Originally posted on MatthewForzan.com.au For those who pay attention, many have noticed that Google’s PageRank has once again updated with changes being seen across the web. It seems to have happened at the end of last month as I can’t seem to find any pages on my own sites being effected that were created in November. Most of [...]
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Last year Google announced the completion of their Caffeine indexing system, which basically crawls and indexes the web for ‘fresher search results’ such as a news stories, blog or forum posts and today have improved the algorithm system even further: “…our ranking algorithm impacts roughly 35 percent of searches and better determines when to give [...]
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Originally posted on MatthewForzan.com.au Back in March, Google released information on how to “Make your AJAX Applications Crawlable” which showed a step-by-step method on how to make your AJAX/JS search engine friendly. The latest news comes this morning as Matt Cutts announced on Twitter that the latest Googlebot update, allows Google’s famous search bot to [...]
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If you have had any encounters with E-Web in the past you would have almost certainly come across our popular acronym CLAP. CLAP stands for Content, Links, domain Age and number of Pages. This has always been a memorable and pointed way for us to communicate the basics of a foundational SEO strategy to our clients. In the last year, [...]
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If you’ve been doing SEO for a while, you know that having duplicate content pages on your website is a no-go. So what do you do when it shows up uninvited? And how did it get on your website in the first place? Unexpected duplicate pages are actually fairly common in E-Commerce websites, as the same product [...]
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