SEO Blog Posts

Showcases the latest news and developments in the world of SEO as written by members of the E-Web Marketing team.

50 Changes for March Search Quality and the 9 You Need to Know

by Paula Lay April 11, 2012 SEO

Since November last year, Google’s Inside Search blog has been releasing a monthly summary of changes made to improve the quality of its search results and provide transparency for webmasters. Last month proved to be a busy month of changes for the search engine giant, with 50 improvements made to its algorithm. While there is a [...]

You Ask and Google Answers – But It’s Not Always What You Want to Hear!

by Paula Lay April 4, 2012 SEO

In Google We Trust It’s no secret that Google always wants to do the right thing by users, and it shows. A recent survey found that 83% of U.S. search engine users prefer to use Google as their search engine of choice with its nearest competitor, Yahoo, closing at 6% of users. Globally, that figure [...]

The Google Dance

by Michael Laps March 27, 2012 SEO

Are you finding that your rankings on the Google results page are all over the place? Are they bouncing around like a high-energy hip-hop performer? Or leaping from place to place like a ballerina? Blame the Google team and their dancing skills. Yes, programmers can dance too. The “Google Dance”, as it’s called, is the [...]

Basic SEO FAQs

by Annie Nguyen March 6, 2012 SEO

In this blog post, I thought I’d go over the basic FAQs that often come up around the fascinating and complex subject of Search Engine Optimisation. If you’re considering engaging SEO services for your website, or giving SEO a try for yourself, these FAQs and answers will give you a great starting point for your [...]

The SEO Revolution – from Great to Insanely Great

by Dan Jebamony March 1, 2012 SEO

E-Web Marketing has always prided ourselves in delivering a great service to our clients. The world of online search is a challenging field, one that is the lifeblood of many of our clients’ businesses. Given the gravity of what we do, we asked ourselves a big question: Is a great service good enough? [...]

How to Transfer Your SEO to a New Website

by Special Guest February 27, 2012 SEO

How can you ensure that your website’s SEO rankings and organic traffic aren’t lost when you’re getting a new website developed? It’s a question we get often from clients, and with valid reason – nobody wants to see their hard-won SEO gains get wiped away. So we’ve come up with a list of essentials that [...]

Tips for Creating Awesome Link Bait

by Ian Fong February 8, 2012 SEO

Link Bait /lɪŋk – beɪt/ - noun Website content created to gain links from other websites. Creating link bait is not an easy process. It takes a well thought out plan and strong motivation to achieve link bait success. Winning the link bait game is the dream of every SEO. Once successful, link bait [...]

Sitemaps Update in Google Webmaster Tools

by Special Guest February 1, 2012 SEO

Google recently updated the Sitemaps section of Webmaster Tools to be more user-friendly and provide clearer, more detailed information. If you haven’t heard of Webmaster Tools before, it is a free platform that identifies and suggests solutions for technical problems on your website, reporting on aspects like page speed, search engine rankings, and duplicate content. This [...]

Why Page Layout Matters to Google

by Special Guest January 30, 2012 SEO

Earlier this month, Google confirmed that page layout is now a ranking factor for its search engine. The update is one of over 500 improvements to Google’s ranking algorithm that are being rolled out in 2012. Why would Google elevate page layout to official ranking factor status? Consider the following scenario: You’re using Google to try [...]

Top Tools for Marketing Your Business Online

by Special Guest January 30, 2012 SEO

With all the fantastic tools out there to help you market your business online, it can be difficult to know which ones to choose. This is what Robert Kiyosaki would call a “high quality problem”! But let’s face it, your time is your most valuable asset and you have more productive ways to spend it [...]