SEO Blog Posts

Showcases the latest news and developments in the world of SEO as written by members of the E-Web Marketing team.

Why Your SEO Results Might Suck Even If You’re Ranking First in Google

by Raimundo Campbell January 20, 2012 SEO

Many businesses gauge the success of their SEO campaigns through their keyword rankings. But is this really the best way to judge the performance of your online exposure? In the past, maybe keyword rankings were considered a good measuring stick. But fast forward to today, and keywords are only one part of the search marketing [...]

5 Must-Have SEO WordPress Plugins for Your Blog

by Paula Lay January 19, 2012 SEO

Having a website online that can’t be found is equivalent to setting up a surf store in the desert. Pointless. Here’s a better idea: taking advantage of some of the awesome and readily available tools to get your online business in front of the right people. For users of WordPress, I have compiled a list [...]

The Layman’s Guide to Link Building

by Dan Jebamony January 18, 2012 SEO

Link building – it’s a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it’s important, but do you really understand how it works? While it is complicated, the good news is that Google’s algorithms treat links according to a set of [...]

2012? So 10 Days Ago! SEO Predictions for 2013

by Special Guest January 10, 2012 SEO

As you’d expect, there’s a lot being predicted in the blogosphere right now about SEO in 2012. The trouble is, search engine optimisation moves so fast that looking at the current year is no longer interesting – so I’m going to be sneaky and try to predict what will happen in 2013! No harm in [...]

Top Tips to Get the Most Out of Your Web Images

by Special Guest January 9, 2012 SEO

You spend hours writing blogs and creating spiffy images to post on your website and send out via your social media channels – but are you getting the most out of all of that effort? Here are some tips to give you confidence that you’re getting the most from your website images. Why the focus [...]

Rich Snippets and SEO

by Paula Lay December 20, 2011 SEO

What are Rich Snippets? Rich Snippets are special markup tags that can increase the relevancy of content for users. They are also favoured by Google because they identify the different parts of a web page. If Google can clearly read that this part of a web page is a review, and that part is an [...]

Are You Maximising All That Online Marketing Has to Offer?

by Special Guest December 12, 2011 SEO

Even in this enlightened Information Age, too many companies try to promote their products and services through too few online channels, because they don’t understand how valuable using multiple online streams can be for compounding their marketing ROI. It’s a wrench to see hundreds of businesses miss out on easy pickings by being too conservative with the scope of [...]

How to Paginate Your Website for SEO

by Special Guest December 12, 2011 SEO

Content pagination exists all over the web to categorise the data on resource-heavy websites such as e-commerce stores, blogs, and article hubs. If you have a website with a lot of information, how should you handle pagination with regard to SEO? Leave what you have as it is and let search engines figure out the [...]

Google Image Search – Tip of The Day

by Paula Lay November 22, 2011 SEO

Today’s handy tip of the day comes direct from Google. From their Facebook Page: Tell Google that you want images, and we’ll give you images. No, really: add the word “images” or “photos” to your query and you’ll see more images at the top of your results page. For example: This is an addition to [...]

Keywords that Convert

by Raimundo Campbell November 17, 2011 SEO

I hear it time and time again: “I want to rank at the top of Google for this keyword”, and “I only want to rank for these keywords – the rest don’t matter.” It seems that many businesses today believe that ranking for the highest searched, most competitive keywords in their respective industries is the [...]