Social Media Marketing

Using your List and Facebook Lookalike Audiences to Refine Your Advertising

by Paula Lay May 9, 2013 Social Media Marketing
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“Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands pre-existing customers to select advertisers. Using [...]

How To Change Your Business Name on Facebook

by Katarina Ilic April 26, 2013 Social Media Marketing
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Have you recently re-branded your business? Changed your business name entirely? Misspelled your Facebook Page name perhaps? Regardless of which category you fall into, there’s a good chance you’ll want to edit your Facebook Page name to either reflect the changes or rectify the error. Now, at first this might seem like a straightforward endeavour - surely [...]

Facebook Introduces ‘Reply’ for Pages

by Paula Lay April 4, 2013 Social Media Marketing
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In March, Facebook released the ‘reply’ feature for Facebook pages, enabling page admins and moderators to reply with more ease to their fans. This feature provides the most benefits to pages with a high volume of fans that actively participate on page content. To enable this feature, simply visit the Facebook page (to which you [...]

20 Ways to Get Facebook Fans for Free

by Annie Nguyen March 4, 2013 Social Media Marketing
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Facebook Advertising is a great platform to introduce new Fans to your business fan page, but don’t you wish you could get fans without having to pay for them? Here are some quick tips for you to try on your page to help you grow your fans organically online. 1. Include Tag and Share Prompts One [...]

Introducing Google+ Sign-In

by Paula Lay March 1, 2013 Social Media Marketing
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This week Google Developers announced the release of Google+ Sign-In, their equivalent of Facebook Connect. Like Facebook Connect, Google+ Sign-In allows users with existing Google accounts to log in with their profiles to interact with your website. For example, you might want to choose to have people connecting Google+ with your website to allow users [...]

Facebook Updates Text Policy for Ad Images

by Paula Lay February 21, 2013 Social Media Marketing
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Facebook Marketing unveiled a new Text policy for Ad Images in News Feed on their Facebook page last week, revealing an even tighter limit to communicate brand messages. According to the social network, ads and sponsored stories must now be comprised of no more than 20% text. In early 2012, text copy was reduced from 135 [...]

Find Your Target Market on Facebook in 7 Steps

by Aris Abramian December 3, 2012 Social Media Marketing

The Internet is a marketer’s dream come true. 79% of Australian homes have access to the Internet (according to the latest information from the ABS) and over 11 million Australians are on Facebook. Today I’m going to show you how to find and promote to your target market on Facebook in 7 simple steps, using [...]

How Pinteresting…Pinterest’s New Secret Boards!

by Katarina Ilic November 23, 2012 Social Media Marketing
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You may have heard that the fastest growing social media phenomenon, Pinterest, has recently released a new feature – Secret Boards. Secret boards are a pinner’s fantasy, and they’ve been a long time coming. So, what are secret boards? As the name suggests, secret boards are well, secret. You can use secret boards to plan [...]

The EdgeRank Apocalypse: What It Means for Your Facebook Page

by Katarina Ilic November 13, 2012 Social Media Marketing

Just like Google, Facebook likes to keep us on our toes. The gurus behind the big blue ‘F’ are constantly changing the appearance of the social media hub, its overall usability and most recently, the EdgeRank algorithm that determines what posts are displayed and how high they appear in our news feeds. While previously posts [...]

5 Tips for Corporate Blogging

by Katarina Ilic November 2, 2012 Social Media Marketing

Blogging is a bit like going to the gym – we know we should be doing it, but somehow we’re always putting it off and resolving that we’ll start next week. Or we’ll give it a go for a week or two then get distracted by other things, telling ourselves that it wasn’t worth it anyway. Of course, [...]

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