by Michael Laps on May 13, 2012
What if I told you that you’re wasting your precious time on half the social media platforms you’re currently using? While social media has become one of the biggest touch-points between brands and their customers, far too often you find companies jumping head-first into the social pool, only to realise they had no idea just [...]
{ 0 comments }
Since 2010, social media has been having a huge impact with how people find information online. We began realising that in many cases, it’s better to ask for recommendations from friends and family through social networks like Facebook instead of going straight to search engines. After all, we know the people in our social networks, [...]
{ 2 comments }
by Paula Lay on March 14, 2012
Have you invested time and resources into social media only to find out that your sales have not shown any improvement? Perhaps you’re looking at your social tracking data and are unable to correlate your Facebook likes to money through the door? Whatever the case, here’s why it’s time to focus less on social media [...]
{ 0 comments }
by Kiri Glover on March 13, 2012
In case you haven’t heard, the Facebook Timeline is becoming mandatory for all business Pages by the end of this month. The Timeline layout puts stronger emphasis on personalisation via the Milestones feature, and encourages businesses to make their pages more engaging through posting visually rich content. Let’s look at some of the major differences [...]
{ 0 comments }
Social media for business can be a dangerous beast – or bird, if you’re partial to Twitter. Just look at some of the epic fails of companies that have mishandled a social media campaign … McDonald’s and Qantas spring to mind … So what are some basic tips to prevent your business’ social media efforts from [...]
{ 0 comments }
Publishing guest posts on domains other than your own is a great way to connect with industry influencers and attract highly qualified visitors to your website. To get the most out of guest posting, you’d ideally want to publish your content to a top tier blog that already has an established audience. Where do I [...]
{ 0 comments }
by Paula Lay on February 12, 2012
There is a common misconception that social media only belongs to the realm of major consumer products and services. Many business owners don’t see the benefits of getting social online or are stumped at how to get their campaigns off the ground. What if I have a boring product/service? That ‘What if‘ is the mindset [...]
{ 1 comment }
Now that we’ve dispelled all rumours regarding social media’s inability to add value, let’s cover something more advanced. Integration. Social media is everywhere, linked to everything, and constantly shifting the marketing landscape. But Google’s latest innovation, “Search Plus Your World”, has turned social media into air… You need it to survive. More-so than ever, there [...]
{ 0 comments }
“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At [...]
{ 0 comments }
We’ve all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between “a lot” and “wow, I need to get outside more”. Check out some of this worldwide report’s key findings: For every 7 minutes spent online, 1 is spent on [...]
{ 0 comments }
Copyright 2012 E-Web Marketing Telephone: 1300 785 122
Connect with Us!