Social Media Marketing

Advanced Socialnomics

by Michael Laps on January 16, 2012

in Social Media Marketing

Now that we’ve dispelled all rumours regarding social media’s inability to add value, let’s cover something more advanced. Integration. Social media is everywhere, linked to everything, and constantly shifting the marketing landscape. But Google’s latest innovation, “Search Plus Your World”, has turned social media into air… You need it to survive. More-so than ever, there [...]

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Socialnomics 101

by Michael Laps on January 13, 2012

in Social Media Marketing

“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At [...]

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Time Spent on Facebook Revealed

by Alisha Young on December 29, 2011

in Social Media Marketing

We’ve all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between “a lot” and “wow, I need to get outside more”. Check out some of this worldwide report’s key findings: For every 7 minutes spent online, 1 is spent on [...]

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60 Seconds Online: What Your Business Needs to Know

by Alisha Young on December 27, 2011

in Social Media Marketing

I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there’s no doubt the online world is a big place, and getting bigger every day. If you have a business that you’re marketing on the Internet (and I’m going to assume you [...]

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All About Social Media, Linkbuilding and SEO

by Nicholas Chernih on November 11, 2011

in Social Media Marketing

A recent post on Mashable listed “You Can’t Have Search Without Social” as a best practice for SEO. However, the post only had a small, quite vague paragraph about the subject. This reflects a common trend: social media is often mentioned as important to SEO, but rarely do writers go into the nitty gritty as to why and how – [...]

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Google+ Now Open For Businesses

by Theodore Hatzi on November 8, 2011

in Social Media Marketing

It’s about time! Google+ is now accepting businesses, brands and any non-human entity to join its social network. This should be available to everyone within the next two or three days. For business owners, this will open up additional exposure and opportunities to promote your business online. Once you establish your business page (this can be done here), you [...]

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9 Ways B2Bs Can Profit From Social Media

by Andrew Raso on October 28, 2011

in Social Media Marketing

It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I’ve put [...]

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Google+ What’s Hot, Ripples & Creative Kit!

by Kevin Dam on October 28, 2011

in Social Media Marketing

The Google+ team have been working hard to bring users new and exciting things to experience. Here are some videos of things just announced on the Official Google Blog! What’s Hot on Google+: Your chance to glance at what is users on Google+ around the world are talking about just with a few simple clicks! [...]

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Why, Facebook? Why?

by Michael Laps on October 12, 2011

in Social Media Marketing

Dear Facebook, I’m one of your avid users. Not an addict, like some others, but nevertheless check my profile more regularly than a normal person would deem necessary. Your ease of use, simple structure and basic principles make it easy for me to browse through what my friends are doing, post my own content and [...]

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What the New Facebook Means for Online Marketing

by Annie Nguyen on September 28, 2011

in Social Media Marketing

Facebook is undoubtedly a key marketing tool and a leading online social contender that is continually changing the landscape of Online Marketing. Following the Annual F8 Developer Conference last week, Mark Zuckerberg has unveiled major changes to the profile page design. These are to be rolled out within the upcoming months, and will have great affect on [...]

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