Social Media Marketing

Growth Industries In Social Media

by Special Guest September 29, 2009 Social Media Marketing

Social media is growing rapidly, but a common question is, exactly what industries is this relevant too and even more importantly which ones are growing and which are not? A recent study conducted be Nielsen online showed that an excess of 17% of internet users time is spent in social networking. This amounts to around [...]

Facebook Show Keeps Rolling On

by Special Guest September 17, 2009 Social Media Marketing

Reports on the official Facebook blog claim that it now serves more more than 300 million people around the world. What does this mean? To put this into context, the entire US population is just over 304 million and more than 12 times the population of Australia. Not only that, it is also collecting more [...]

What Does Twitter Do For Businesses?

by Special Guest July 27, 2009 Social Media Marketing

Twitter is a communication platform that helps connect business and their customers. It can help a business act as an information portal to quickly up-to-date people interested in their company. It allows business to gather real time market intelligence and feedback and foster relationships between partners and customers or anyone who is interested about their [...]

To Blog Or Not To Blog…

by Special Guest July 17, 2009 Social Media Marketing

In the world of content, a blog is really the easiest way to add pages to your site (from an SEO perspective) whilst also adding value to your website. How you ask? If a user finds your post in the search engine results page and comes to your website as result of this – then [...]

Start Managing Your Rep Online Now

by Special Guest July 13, 2009 Social Media Marketing

It does not matter if you are a small, medium, large or multinational organisation. The days of calling social media a fad or something your kids are wasting their time on rather than doing their homework are over. In fact I would go as far to say it is just plain bad management of the [...]

Promote to Succeed

by Special Guest July 1, 2009 Social Media Marketing

“My discomfort with marketing myself is holding me back from advancing in my career or building my business”. Larina Kase, New York Times Bestselling author of the Confident Speaker. Many people do not like the word ‘self promotion’. We can promote all our friends, family, products, co-workers and employees, but when it comes to promoting [...]

Growing Your Brand Via Online Contests

by Special Guest June 19, 2009 Social Media Marketing

Every business should look at the alternatives available to them in order to continually build hype and excitement about their brand. Let’s face it, with so many brands competing for the market’s limited dollar – what can your business do to get potential and current clients talking about you. One way in which this is possible, [...]

Online Persona May Punish Your Real Persona

by Special Guest May 27, 2009 Social Media Marketing

As mentioned in multiple posts previously, what happens online is easily verified, and can cross over and can cross over to the offline. Potential employers now Google your name before they give you a job, however have you considered how many details your online persona uses, and whether they can be linked to your real [...]

Social Networking Safety!

by Special Guest May 18, 2009 Social Media Marketing

Social networking web sites like Facebook, Twitter, MySpace and Windows Live Spaces are services provided for individual internet users to meet and connect with others to share photos, videos and personal messages online. As these social networking sites grow in popularity, the risks of using them for the individual do too. All internet users are [...]

E-mail Newsletters That Customers Actually Read

by Special Guest May 11, 2009 Social Media Marketing

As your customer’s in-boxes are overflowing it becomes continually harder to get your customers interested in your company’s newsletters. During a recent interview, Dave Robinson Mozy’s vice president of marketing explained how many business owners can make an email newsletter more compelling. Popick, chief executive of an e-mail and direct marketing provider for small business [...]

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