Social Media Marketing

Does Social Media Affect Search Results?

by Andrew Raso on September 14, 2011

in Social Media Marketing

Search engine marketing times have changed. We’re now at the point where your online business needs to adapt, or go the way of the dinosaur. What am I talking about specifically? Recently, the ranking results in major search engines such as Google and Bing have become increasingly affected by social media. To simplify things, as [...]

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Happy Birthday To Me From Google

by Matthew Galway on August 10, 2011

in Social Media Marketing

I got a happy little surprise today when I signed into my Google Account to do some pre-August finance calculations. Google had actually changed their logo just for me! While this may seem like nothing more than a simple gesture from the search engine juggernaut, to me it’s a testament to the power of their [...]

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What Google+ Brings to the Online Marketing Mix

by Stephanie Luk on August 2, 2011

in Social Media Marketing

When Google+ launched, there was a lot of buzz about how it might affect the Google search results, SEO and PPC. Now that Google+ has been around for a few weeks, let’s have a look at how things are going. Like Facebook, the primary value of Google+ as a marketing tool is that it collects information from users. The [...]

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+1 Tracking Now Enabled in Google Webmaster Tools and Google Analytics

by William Dao on July 8, 2011

in Social Media Marketing

Further to the Google+ Project, +1 metrics for websites can now be measured in Google Webmaster Tools and Google Analytics, showing traffic originating from +1 buttons. Within the +1 metrics tab in Webmaster Tools, you will be able to see: Search Impact Report Just like with search traffic, this let’s you see exactly how the [...]

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Google+ Project and What Do You Love?

by Kevin Dam on June 29, 2011

in Social Media Marketing

Google have been quite busy in the past few days with the launch of two major projects: Google+ What Do You Love? Google+ Google+ is a conglomerate of different aspects of everyday life that you can view and interact with on the internet. The tag line from Google themselves is real life sharing, rethought for [...]

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Google +1 Takes to the World! You Prepared?

by William Dao on June 16, 2011

in Social Media Marketing

Google has officially rolled out the +1 buttons across the whole web after the initial launch back in March. You can begin to integrate the +1 buttons on your website by simply inserting a piece of code from Google’s Webmaster page. The idea behind the +1 button is to allow friends, contacts and the rest [...]

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Google and Social Media

by William Dao on June 10, 2011

in Social Media Marketing

Interesting news from the world of search last week when Google announced it’s acquisition of PostRank. For those who don’t know PostRank, it is a service in the social analytics space that measures and tracks social media posts. This service allows users to get real-time data on trending hot topics, specific personal posts, and popular [...]

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Kicking the Blogging Hurdles

by Noor Shehabi on June 1, 2011

in Social Media Marketing

Blogging for business: you know how to do it, you know you should be doing it, you know it will help your online marketing campaign, and yet after the first week or two of diligently putting together blog posts, it’s suddenly been three weeks since you last updated your blog. This singular problem has many causes, [...]

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Facebook Spotify Music Streaming Service

by Kevin Dam on May 27, 2011

in Social Media Marketing

Facebook is rumoured to be partnering up with Spotify, a music streaming service, to enable users to listen to music concurrently with their friends. When accessed, Spotify installs an application to the desktop of the user, allowing access to a library of millions of songs. In line with some of their previous projects, Facebook is definitely moving to unify [...]

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Facebook’s Plan to Hurt Google Through Social Media Backfires

by Kevin Dam on May 13, 2011

in Social Media Marketing

Facebook hired a PR agency to intentionally spread bad press about Google through the use of blogs, it has been reported on The Daily Beast. Apparently there were two reasons behind the controversial move: Facebook believed that Google’s social networking activities were raising privacy concerns; Facebook were getting vexed with Google trying to use their data [...]

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