Social Media Marketing

Facebook’s ‘Suggested Best Practices for Advertising on Facebook’

by Kiri Glover on May 9, 2011

in Social Media Marketing

Facebook: 500 million active users worldwide 50% returning as daily users Over 10 million users in Australia When you look at these stats, it’s no wonder that Facebook has become such a hotspot for advertising. Facebook has released an official guide to advertising on its site. As a Campaign Manager driving a wide variety of [...]

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Facebook Questions – The Next Search Engine?

by Kevin Dam on April 15, 2011

in Social Media Marketing

What is the most popular search engine? What is the best Thai restaurant in the Lower North Shore? What is Facebook Questions? Are these the types of questions you would normally type into the Google search engine? You would probably say yes. Let me ask you now – how often are you browsing around on Facebook? [...]

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Color – The Next Generation Location Based Photo Sharing App

by Kevin Dam on April 8, 2011

in Social Media Marketing

Over the past few years there has been a gigantic surge in social media – mainly text-based. Then it was social media coupled with checking-in, which was still text-based but with the novelty of locations. Now we are seeing an influx in the number of photo-sharing applications due mainly to the higher quality of cameras [...]

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Social Media and Public Holidays – to Tweet, or Not to Tweet?

by Noor Shehabi on April 4, 2011

in Social Media Marketing

Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door [...]

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Google +1′s Facebook’s Like Button

by Stephanie Luk on April 3, 2011

in Social Media Marketing

Facebook’s invention of the ‘Like’ button has been very popular. Everyone likes to tell people what they like, and recommend things to their friends. If you’ve ever had a friend tell you about this amazing website, and then spent hours trying to find it yourself, you may appreciate Google’s latest effort at social media. The search engine giant has [...]

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Facebook launches Payments, after Deals and Credits

by Kevin Dam on March 26, 2011

in Social Media Marketing

Facebook has been rolling out different facets of its own e-commerce system, starting with Credits just over a year ago. Facebook Credits is the system that enables users to transfer real world cash, into credits that will allow them to ‘purchase’ items for online games played on Facebook. Beyond generating another revenue stream, the major [...]

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How Will Facebook Changes Affect Businesses?

by Kevin Dam on March 4, 2011

in Industry News,Social Media Marketing

Wow! In the past month or so there have been quite a few changes to Facebook, affecting all aspects and users of the social goliath. I will touch on them briefly to give you an idea of what these changes may mean to you and your business. 1. Pages – Three new updates to Facebook [...]

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How Can A Social CRM Benefit Your Business?

by Kevin Dam on February 18, 2011

in Social Media Marketing

In my previous post, I touched on what a CRM is, and subsequently what a Social CRM is. Now that you have an idea, it would be prudent of me to give you the benefits of using a Social CRM, so here they are below. 1. Advanced Filters and Search – Your Social CRM should have the ability [...]

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The Social CRM – A New Way to Reach Your Customers

by Kevin Dam on February 4, 2011

in Social Media Marketing

What is a Social CRM? A lot of companies are now tapping into Social Media marketing and leveraging from the vast opportunities that come with it, most evidently the potential to reach a larger audience. But how do you keep track of all these potential customers? And how do you even know if you have [...]

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Facebook Page Marketing Tips

by Kevin Dam on January 21, 2011

in Social Media Marketing

If you’re into the whole social media thing then I’m sure you will know that Facebook marketing is a key medium. With over 500 million users, it is definitely something you can leverage off and maximise upon if done correctly. Below are some tips that were put together by Altimeter Group, gathered from 34 sources. [...]

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