by Noor Shehabi on April 4, 2011
Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door [...]
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Facebook’s invention of the ‘Like’ button has been very popular. Everyone likes to tell people what they like, and recommend things to their friends. If you’ve ever had a friend tell you about this amazing website, and then spent hours trying to find it yourself, you may appreciate Google’s latest effort at social media. The search engine giant has [...]
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by Kevin Dam on March 26, 2011
Facebook has been rolling out different facets of its own e-commerce system, starting with Credits just over a year ago. Facebook Credits is the system that enables users to transfer real world cash, into credits that will allow them to ‘purchase’ items for online games played on Facebook. Beyond generating another revenue stream, the major [...]
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by Kevin Dam on March 4, 2011
Wow! In the past month or so there have been quite a few changes to Facebook, affecting all aspects and users of the social goliath. I will touch on them briefly to give you an idea of what these changes may mean to you and your business. 1. Pages – Three new updates to Facebook [...]
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by Kevin Dam on February 18, 2011
In my previous post, I touched on what a CRM is, and subsequently what a Social CRM is. Now that you have an idea, it would be prudent of me to give you the benefits of using a Social CRM, so here they are below. 1. Advanced Filters and Search – Your Social CRM should have the ability [...]
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by Kevin Dam on February 4, 2011
What is a Social CRM? A lot of companies are now tapping into Social Media marketing and leveraging from the vast opportunities that come with it, most evidently the potential to reach a larger audience. But how do you keep track of all these potential customers? And how do you even know if you have [...]
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If you’re into the whole social media thing then I’m sure you will know that Facebook marketing is a key medium. With over 500 million users, it is definitely something you can leverage off and maximise upon if done correctly. Below are some tips that were put together by Altimeter Group, gathered from 34 sources. [...]
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More often than not there is now a need to ensure that your online community following is rewarded, acknowledged, and to an extent ‘controlled’ so that you can effectively manage your online persona. Here are some handy hints as posted on Mashable.com 1. Identify Business Objectives If you fail to plan, you plan to fail. [...]
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I don’t know if you have noticed this, but throughout 2010 there was a steady rise in location based applications appearing in social circles. The first time I heard about FourSquare was through a friend who had checked-in to a cafe near her work place and it appeared in my news feed on Facebook. Not [...]
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Have you ever walked along the street and come across a crowd of people standing in a circle facing the centre? What is causing all this commotion? Who or what are they watching? Why are there more and more people joining this circle? If you answered yes to 2 of the above questions then you [...]
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