Video Marketing

Originality wins hands down when generating leads and driving business revenue. But, before you start thinking about the promotion or distribution of your creative assets, there’s a lot to learn about video content creation as a marketer. Video + content = two peas in a pod A recent study from Ascend2  revealed that 60 percent of respondents cited content creation as the most effective tactic for inbound marketing....

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YouTube is second to Google when it comes to websites most viewed on the Internet. So if you haven't considered YouTube advertising yet, it's about time you started. The best thing about YouTube is that you don't even need to have videos to advertise! This article is going to show you how to get your ads appearing in YouTube videos and around the website next to YouTube's...

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Earlier this year it was announced that YouTube reaches at least 4 billion views per day, so it's no surprise that companies are quickly recognising online videos as powerful marketing tools. But how do you get the creative process under way? Plan to make a quick impact In order to get your video storyboard ideas starting, there are three basic questions you must ask yourself: What is the...

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There are countless ways to use video to promote your business, from expensive professional campaigns to candid clips from around the office. If a pro film crew is out of your budget, then take a look at these cost-effective ideas for using video to capture the attention of your potential customers. Introduction Video  How about a short video introduction to your company and services on the homepage...

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Last year the world's biggest ad network and most popular video community joined forces to combine the powers of online advertising and rich media engagement in Google AdWords for Video. This platform enables you to easily manage your video ads on YouTube and the Google Display Network. Best of all, you only pay for the ones that actually get watched. Here is a short clip introducing Google...

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Before we get started learning about YouTube video optimisation, let's make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per minute. With numbers like that, it's natural to want a...

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Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one campaign from a selection of video assets and pay only for...

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Hello, and welcome to a few facts you may or may not know about YouTube: YouTube exceeds 2 billion views a day. For a primetime audience in the United States, this is nearly double that of 3 major broadcast networks combined. There are 24 hours of video uploaded every minute. An average person spends 15 minutes a day on YouTube. 70% of Youtube's traffic comes from outside the United States. In terms...

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If a picture says a thousand words, what will a video say? That's been a huge factor in the astronomical rise of YouTube, which today is the world's second largest search engine. Video is transforming the way we use the internet, and as broadband speeds become faster, they will take up much more of our online attention. Rich media like video is becoming the next big...

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