We previously posted on Google’s plans to distribute original content using their content network, starting with a deal struck with Seth MacFarlane, creator of Family Guy, to distribute a serious of short cartoon clips titles “Seth MacFarlane’s Cavalcade of Cartoon Comedy”.
ReadWriteWeb reports that the first series of these cartoons has now launched and can also be viewed on YouTube on a special channel. This series is sponsored by Burger King and a cartoon mascott has been created along with the dedicated “bk” channel on YouTube. Revenue will be split a few ways – between the production company, Google, Seth, and of course the publisher whose site the video is displayed and played on.
Advertisers will be able to choose between pre- and post-roll ads, “brought to you by” messages, or banners at the bottom of the screen. Burger King has opted for a 15-second pre-roll ad that is drawn by MacFarlane. These pre-rolls are similar to the opening sequences of the Simpsons and, thanks to MacFarlane’s signature humor, don’t feel as annoying as typical pre-roll ads do, even though the content of the ads has nothing to do with the actual cartoons.