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Changes in Location Targeting for AdWords

Posted by in Pay Per Click (PPC)

If you have a location-based business, or a business with multiple area branches, you’ll know how crucial location targeting is for the success of your Pay Per Click campaigns.

Ready for some good news? Location targeting became easier today, with Google’s update to the Location Targeting Settings in AdWords: the location targeting feature is now connected to Google Maps!

Discover Location Easily

So let’s look around inside the spruced-up AdWords interface. As you start typing the location you want to target, you will start seeing helpful search suggestions. You can pick on the right hand side the options that make the most sense for your business.

View Map

You can also view your targeting locations via map:

 

More detail on locations – Reach Numbers & Limited Reach

Another cool feature is reach numbers, which help you to estimate the audience within your selected targeting location. These numbers are based on the number of users seen on Google properties and may differ significantly from census numbers.

The limited reach label indicates locations where Google  may not be able to associate users with a particular location. This is based on their devices Internet Protocol (IP) address, which can be hidden or otherwise unavailable.

When you are targeting a specific radius (proximity targeting), you’ll be shown “locations within this target” as well. This will pinpoint exactly which areas are covered by the radius, so you’ll have a better idea of your prospective audience numbers and locations.

If you would like more information about the latest AdWords changes, please ask in the comments below.

About

Gabriela Serrano is one of our most experienced PPC Managers. She has managed Paid Search campaigns across a variety of industries, both B2B and B2C. Through continuous study and application, Gabriela has developed an outstanding ability to maximise PPC returns, making her an excellent asset to E-Web Marketing and our clients.

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