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Conversion Rate Optimisation: Putting It All Together

Posted by in Conversion Optimisation

What makes a good landing page?

This is the question that I have been exploring in the last few months. I have written several articles about different aspects of web design that will improve the conversion friendliness of your website. Today, I am going to put them together and give you the one stop, five step guide to making an awesome, high converting homepage!

Step 1: Welcome
Use a short headline to do nothing more than grab the visitors attention.

For more on writing quality headlines, click here.

Step 2: Connect
Make the visitor feel like they have a personal connection with your company/operation with the right hero shot in the top right hand corner.

Find out how to pick a good hero shot here.

Step 3: Build Trust
The online world is still not a safe place for many people, so build some trust by placing a testimonial and other trust building informtion across the top and right sidebar of your homepage.

All you need to know about building trust can be found here.

Step 4: Inform
Once your user is welcome, connected and trusts you – tell them why they should engage in business with you.

I have written an entire series on quality writing sales copy, check out this as a starting point.

Step 5: Guide
If you have done everything right so far, a lot of customers are ready for the next step at this stage. So guide them with clear calls to action at strategic points.

The art of making a good call to action is dissected for you here.

The Takeaway
So there you have it – a one-stop guide to making the perfect landing page! Use the knowledge in here to make the most of every visitor that passes through your website.

About

Dan is an slightly mad and wildly offensive online marketing consultant. He manages campaigns for E-Web Marketing with an irreverent style that inexplicably nets fantastic results. He is obsessed with all things online and can frequently be found blogging about Conversion Rate Optimisation, SEO and whatever random ruminations go through his questionable head.

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