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Do I Need a Mobile Friendly Website?

Posted by in Mobile Marketing

The below was originally posted on www.mobilemediamarketing.com.au

With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t work? Where do I start?

Start with a mobile friendly website.

It’s as true as it ever was that you must go where the consumers are in order to capture their attention. Cast your mind back to when you got your business online, got yourself a website. What were the main reasons? Were any of the list below part of the equation?

  1. Statistics showed consumers were starting to use the internet more
  2. Your competitors had websites
  3. Customers started asking if they could find more information online
  4. Access to the internet was becoming more widely available

If you answered yes to any of the above then today you should be asking yourself the same questions, except this time in the context of a mobile friendly website.

  1. Do statistics show consumers using the internet via their mobile devices more?
  2. Do my competitors have mobile websites?
  3. Are more and more consumers looking for information on my website via mobile devices?
  4. Are there going to be more mobile devices owned with internet access in the future?

Here are some pertinent statistics to get you started:

  1. 78% of shoppers surveyed have looked instore but purchased online from a competitor using their smart phone (www.powerretail.com.au)
  2. Smartphone market penetration is highest in Australia at 37%, with Singapore behind in second place (Google ThinkMobile 2011, Sydney)
  3. 66% of local searches are from a mobile device – half of these searches result in an action (Google ThinkMobile 2011, Sydney)

Regarding question 2, investigative work will help you find out whether or not your competitors have a mobile friendly website. For question 3, use your website analytics – just filter out the visitors to see if there is an increase in mobile visitors over time.

One last point. It’s imperative that you do set some goals and objectives for your business before committing to a mobile website for the sake of it. The last thing you want to do is invest time and money into it and regret it because it hasn’t generated any ROI. Every investment should have a perceived future value, otherwise you might as well save yourself the time and money.

Are you planning on going mobile any time soon?

About

's role as a Campaign Manager is to coordinate multi channel online marketing campaigns and strategies to increase traffic, enquiries, sales or revenue, depending on what the campaign goals and objectives are. Kevin has a passion for mobile and technology which has helped him become a leader in mobile marketing strategies, tools and news.

2 Comments

  1. bill o Reply

    Further to that if you have a simple website that runs off wordpress you can install a simple plugin called wptouch pro that converts your website automatically into a mobile version. Google Adwords also has added into their quality rating whether your website is mobile enabled or not. Great post nonetheless Alisha!

  2. Kevin Reply

    Thanks for the feedback Bill!

    It is indeed possible to use a plugin to transform your website using tools such as WPTouch Pro.

    Usability is one of the most important factors so make sure that the plugin still enables users to accomplish what they intended to. A combination of plugin and custom styling would certainly do the job though!

    Regards,

    Kevin

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