Last year Google announced the completion of their Caffeine indexing system, which basically crawls and indexes the web for ‘fresher search results’ such as a news stories, blog or forum posts and today have improved the algorithm system even further:
“…our ranking algorithm impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”
Coming off Simon’s fantastic post about updated SEO fundamentals and the need for ‘ongoing online discussion’, it is more important than ever for your website to have fresh and relevant information on offer.
So how does this effect you and search?
Recent events or hot topics - Some examples of this would be the current events around the [qantas strike] (which started trending more when the grounding of flights occurred last Saturday) or the latest discussion about this Tuesday’s [melbourne cup]. These currents could be days or even minutes old.
Regularly recurring events – Events that recur also brought into the mix such as the annual charity event [movember] or ongoing [state election]. There are also events that occur more frequently such as the [premier league] results.
Frequent updates – For information that changes often but is not considered news or a recurring event. For example, if you’re looking for [best iphone games] and don’t specify a time period in your search, Google assumes you’d want the most update and relevant information.
Different searches have varying degrees of freshness and this improvement is designed to help differentiate them, therefore providing you with the most relevant and up to minute information.
What do you think about this latest Google update?