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Express CRO Tip Series #15 – FREE Ecommerce Home Page Wireframe!

Express CRO Tip Series #15 – FREE Ecommerce Home Page Wireframe!
Posted by in Conversion Optimisation

I’ve been doing a fair few presentations in the past year, and these generally focused on the how: how to get a sales boost, how to design better banner advertisements, how to get more phone calls,  how to reduce your bounce rate, and more.

It is now the time I shared with you the ‘what’. So as a gift to my fellow regular readers and new readers – I created a generic wireframe template of a typical ecommerce page to take into consideration the differences in industries.


More about this wireframe:

  • It contains notes on why things are there and why, so if you choose to remove certain elements and move things around, you have an understanding of the importance of each feature
  • Specifically designed for an ecommerce website, in particular the home page. While this may not fit exactly with your ecommerce website, it can be used to garner inspiration
  • All layouts are based on convention. That is, they are based on the traditional user experience. By staying with convention, the website becomes easier to use as visitors eyes jump to places where they expect to see the “add to cart” button or similar
  • The wireframe acts as a guide. There is no silver bullet when it comes to design.

Want your freebie now? Enter your email for the download to begin:


is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.


  1. Lisa [Soapbox Design] Reply

    Thanks Amy – nice wireframe – fits a lot on the page, without
    overwhelming so should be a good user experience, conversion & enough ‘room for movement’ for SEO

  2. amyeweb Reply

    Thanks Lisa – Im so happy you like it. It’s a good foundation starting point. Just remember to always AB test different elements to play with performances.

  3. Jerry Reply

    Hi, How do we download this? There’s no link

    • Paula Lay Reply

      Hi Jerry,

      Apologies for the technical error – it has since been fixed!

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