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Express CRO Tip Series #17 – FREE Ecommerce Checkout Wireframe

Express CRO Tip Series #17 – FREE Ecommerce Checkout Wireframe
Posted by in Conversion Optimisation

The checkout page is where the magic happens. This is where transactions are made and where money is passed on to your company. For this reason, it is important to give users a seamless online shopping experience with a easy to use checkout process.

When you are creating or implementing design changes to your check out procedure, there are some important things to consider:

  • Any friction points will make you lose your customers. Instantly.
  • Adding unnecessary fields that make the process longer will make your customers frustrated.
  • People constantly worry about their credit card information being stolen over the internet.
  • You need to be reliable and offer something unique for people to keep shopping with you.
  • Offer customer support should anyone have an issue with the checkout process.

You can find out how to address these issues in the checkout process with our free ecommerce checkout wireframe. Enter your email for the download to begin:

If you have any questions or comments, feel free to leave a comment, and I’ll be happy to help you out.


is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

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