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Express CRO Tip Series #19 – FREE Ecommerce “View Cart” Wireframe

Express CRO Tip Series #19 – FREE Ecommerce “View Cart” Wireframe
Posted by in Conversion Optimisation

The ‘view cart’ page is a vital page in conversion rate optimisation. How you lay this page out can determine whether your users will  proceed to the check out, whether they want to keep shopping after a purchase, or whether they want to leave your website altogether, without purchasing.

When it comes to the view cart page, there are some important things to remember to improve your conversion rate:

  • People will question how credible your website here is
  • People will wonder what happens if they need to return the product
  • People want a clear breakdown of what they are getting
  • People don’t like surprises in shipping

To find out how you can address these concerns and reduce cart abandonment rates, download our free ecommerce ‘view cart’ wireframe.

Want your freebie now? Enter your email for the download to begin:

If you have any questions or want to know more about how the wireframe can work with your website, simply leave a comment below and I’ll be happy to help you out.


is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

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