The ‘view cart’ page is a vital page in conversion rate optimisation. How you lay this page out can determine whether your users will proceed to the check out, whether they want to keep shopping after a purchase, or whether they want to leave your website altogether, without purchasing.
When it comes to the view cart page, there are some important things to remember to improve your conversion rate:
- People will question how credible your website here is
- People will wonder what happens if they need to return the product
- People want a clear breakdown of what they are getting
- People don’t like surprises in shipping
To find out how you can address these concerns and reduce cart abandonment rates, download our free ecommerce ‘view cart’ wireframe.
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If you have any questions or want to know more about how the wireframe can work with your website, simply leave a comment below and I’ll be happy to help you out.