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Express CRO Tip Series #7 – Introduction to Call Tracking

Express CRO Tip Series #7 – Introduction to Call Tracking
Posted by in Conversion Optimisation

Compared to emails, LinkedIn and Facebook, the landline telephone can be seen as a dated form of communication. But it is still one of the most effective means of communication next to face-to-face meetings when it comes to bringing on new sales and leads.

The most common problem for marketers however, is that telephone leads are hard to track. Asking your customers may work for some, but generally people are calling because they want your service, not to answer your marketing questions. So how do you find out where your calls are coming from, without being intrusive?

Introducing Call Tracking

Call tracking has been around for a long time, but very few know about it. It is an effective service that will:

  • Help you determine which marketing mediums are most effective
  • Help you get back lost customers
  • Help you track where people are coming from
  • Help you train staff better.. and more

You can find out more about these benefits, and how they work, in the latest Express CRO Tip Series:

Want more information about call tracking? Fill out out form below and we’ll organise a free demonstration for your business.

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is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

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