Reports on the official Facebook blog claim that it now serves more more than 300 million people around the world.
What does this mean?
To put this into context, the entire US population is just over 304 million and more than 12 times the population of Australia.
Not only that, it is also collecting more revenue than it is currently spending on maintaining the site. Mark Zuckerberg said in a post on the official company Facebook blog:
“We’re also succeeding at building Facebook in a sustainable way. Earlier this year, we said we expected to be cash flow positive sometime in 2010, and I’m pleased to share that we achieved this milestone last quarter. This is important to us because it sets Facebook up to be a strong independent service for the long term.”
This means that Facebook will be able to develop and test out more features and products. Just like Google labs, it is allowing users to test out these prototypes by activating or downloading any of the prototypes listed.
From a marketing point of view, this may allow people or organisations’ more ways to connect to their followers. The future of Facebook looks quite rosy and will definitely be something keep an eye on.