Yahoo has created a new position of Senior Vice President, U.S. Revenue and Market Development and filled it with a former MSN executive, Joanne Bradford.
“My decision to come to Yahoo was simple, because there is no other company that combines one of the world’s most recognizable brands with unparalleled reach, industry-leading products and programming, and a full spectrum of advertising offerings for marketers,” Bradford said in a statement. “I am convinced that the very best days for this company are ahead, and I want to leverage my experience in programming, distribution, and selling to help Yahoo! take this business to the next level.”
Bradford, who makes the move from Web TV startup, Spot Runner, was head of Microsoft’s MSN for 7 years prior to joining the startup 6 months ago. The role is effectively a replacement for the soon to be empty role of Senior Vice President of U.S. Sales held by David Karnstedt who will leave Yahoo in the next week or so.