Google announced last week they have re-named and created a new “umbrella name” for the previously known AdWords Pay Per Click (PPC) Advertising stream, the Content Network, to the Display Network.
The Display Network will incorporate Google’s Adsense, Ad Exchange, You Tube, Google Finance, Gmail, Google Maps and Blogger properties under the new ad platform name. It will also compromise millions of Web video, gaming and mobile display partners. The Display Network on Google differs from the Search Network in Google Adwords, are the options to have text, image, rich media and video ads on various sites, compared to the text ads present on the Google Search Results Pages.
The beauty with Display Ads, is that it allows the advertiser to be creative with the Ads they wish to present.
Google have said the Adwords interface will be changing over the next couple of weeks to reflect the new branding, however the way the Content Network Ads were previously worked runs the same way. It had also been revealed moving forward that they will be testing and adding new features on the Google Display Network to help “reach your advertising goals”.
It will be interesting to see how these new features affect the current Adwords platform and this blogger would love to hear your thoughts on how you think these changes will affect your ads.