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Google AdSense in Games

Posted by in Industry News

On Tuesday, Google announced the beta launch of AdSense for games which is expected to give the in-game advertising industry a huge boost, and will be Google’s first foray into the video games market.

 Below is a screencap of what we can expect with this move.

Google AdSense for Games

According to Christian Oestlien, the senior product manager for AdSense for Games, the program’s beta launch will focus on the placement of a variety of forms of ads in Flash-based casual games and some larger titles.

In the beginning at least, Oestlien said, Google will work with partners like PlayFish, Mochi Media, Demand Media and Konami.

The latter, Oestlien said, would use AdSense for Games to place ads in well-known titles like Frogger and Dance Dance Revolution.

More information about this launch can be read here.

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