As we have mentioned in the past, Google will be looking at releasing their new version of the Google Algorithm (known as Caffeine) some time soon, and it seems that the time will be coming sooner rather than later. Previously you could test the Caffeine code here, but that has been replaced with the following message:
We appreciate all the feedback from people who searched on our Caffeine sandbox.
Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.
As opposed to previous launches of algorithm updates, Google has decided to wait until after the Christmas holiday period for the release. Their rationale behind this is that they don’t want to stress online retailers out during what can be their busiest period.
Although nobody outside of Google can be sure of the impact that Caffeine will have, we are confident that solid SEO strategies will continue to yield positive results. The only webmasters that need to worry are those using dodgy SEO tactics.