If you’re like many people, you like to check the weather before you head out to a destination. Likewise, you might be fond of using the Internet to look up directions to the place you want to go before heading out the door. Wouldn’t it be convenient if you could see the weather conditions while checking directions to your destination?
On its ongoing quest to consistently improve its user experience, Google has created a handy new feature which does just that. There is now a weather layer within Google Maps, that is integrated with weather condition reports from weather.com. So if you’re looking up directions to the nearest beach, you’ll also be able to see whether it’s sunny or raining there.
Google committing to travel
Google Maps is one of the most frequently used map services in the world, thanks in part to its popularity on the Android smartphone platform. There are obvious travel-related benefits in the Google Maps platform, and with travel serving both as one of the biggest revenue opportunities and a focal area for competitor Bing, there are several good reasons why Maps should be getting care and attention.
Integrated weather reports are just one way to draw in travelers. We can expect to see a lot more action from Google when it comes to the travel industry. Google has been experimenting with hotel-specific ads, expanding the use of Google Places, and introducing a Groupon-like service in Google Offers. Additionally, we haven’t seen the real impact of Google’s ITA acquisition … yet.
For those who are working in any of the travel and hospitality industries, the inclusion of these features is a signal flare to pay attention to upcoming Google features and advertising opportunities. Local businesses can also take advantage of travel-oriented targeting. Keep checking our blog for the latest on these exciting new developments!