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Google Ready to DoubleClick

Posted by in Industry News

As we know, Google has acquired DoubleClick to further its display advertising market share, but now it is time to see what exactly will happen and how.

“Google hasn’t offered many clues as to what its plans are with DoubleClick, other than to hint at layoffs. But Google pundits and executives at small ad outfits do have concerns and plenty of opinions about what the search king should do.”

Anyone got any ideas of exactly what Google will do with DoubleClick? Any DoubleClicker’s care to shed light on this information?

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